transcript
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- WEB SITES AND MARKETING Presentation by Darlene Marquardt,
B.A., M.Ed., M.B.A., CTM, ACB For Western Business Education
Association Conference February 15, 2014
Darlene.marquardt@osualum.com
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- 1. Create professional looking webpages without needing to know
code. 2. Learn about free and inexpensive resources 3. Get tips for
using specific web servers and software such as Weebly and
Dreamweaver. OBJECTIVES
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- In todays session participants will find out: WHY one should
want to create a webpage? WHAT does one who makes a webpage for
this purpose hope to achieve WHERE can one go to find web server
space? HOW does one go about creating the pages one wants?
>Participants will be able to wrap their minds around why they
should make a webpage or teach their students how to do so.
>Participants will be able to go to one or more of the resources
presented and create a webpage OBJECTIVES
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- Learn new exciting ways to make your presence known on the web.
Hear about resources for making free or inexpensive webpages
through the use of weebly and other similar web serving sites.
Learn some tricks and tips for using Dreamweaver software
LEARN
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- Know why you should make your presence known. Market yourself,
market your entrepreneur students, create resource pages, create
teacher pages and more. The sky is the limit. Marketing is often
seen as a business-related activity, but it is at the heart of
every successful person. Even if they dont realize it, they are
developing their own individual brand. MARKET
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- "If you hear a voice within you saying, 'you are not a
painter,' then by all means paint and that voice will be silenced."
~Vincent Van Gogh If you don't think you are a web designer, then
get busy and design. You can't go wrong with the tips you will get
from this session. CREATE
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- Visibility: Reach: Customer service: Competition: Credibility:
MAKING YOUR PRESENCE KNOWN
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- Establish a Presence More Advertising for Less Money Bolster
Your Current Ad or Fundraising Campaign Save time with answers to
frequently asked questions Online Educate your customers/ students/
clients/parents etc Get referrals Create a new Customer base Get
email Establish a relationship with your
clients/customers/students/ parents etc Gather contact information
MORE REASONS
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- Its an easy way to meet the needs of many students who have IEP
and 504 plans Youre creating an archive of your class complete with
the exact materials youve used A teaching website keeps you
organized and on track Its getting so easy to do that it can
actually save you time You have an easy answer to What did I miss?
Helicopter parents have an off-site landing pad Your contributions
go farther than you think Its okay to show off Its a two-way street
Its your gateway to engagement WHY A TEACHER NEEDS A WEBPAGE
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- So youre wanting to have your own web site? Why might you want
a web site? How to Choose the Best Web Hosting Provider
high-quality web hosting dizzying array of web hosting MAKING YOUR
PRESENCE KNOWN
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- template-driven software services GETTING ON THE WEB
QUICKLY
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- disk space bandwidth needs. Will you need? Paid web server Free
web server TECHNICAL SPECIFICATIONS 250 MB Disk Space 5 GB Monthly
Traffic 1 Domain Hosting MySQL(v.5), PHP5, Perl, CGI-BIN Joomla
& Wordpress Installer Email, SMTP, Webmail, POP3
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- Compatibility ---You're not going to want to switch operating
systems Reliability and availability look for 98 and 99 percent
Uptime. Security firewalls, daily backups and user authentication
should all be included.
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- Customer service Can you get a hold of the support system? Do
they respond in a timely manner? What Guarantees do you have if you
are not satisfied? SUPPORT
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- ONLINE STORE BLOG CAN PEOPLE WHO COME TO YOUR SITE INTERACT?
CAN THEY CONTACT YOU? Links to Social Networks and blogging
EXTRAS
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- That is the question. Even if the site provides WYSIWYG, a
small amount of code knowledge is valuable. Dont know? Do a google
search of the thing you are trying to do. You often can find the
needed code. VOCABULARY HTML 5.O, PHP, CSS, APACHE, LINUX, SHELL,
TO CODE OR NOT TO CODE
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- What kind of a site will it be? Music Your class assignments
Fund raising Geneology Picture albums Etc Decide if you pick a
server first and use their templates or make your own and upload
it. What STYLE do you want light (quick and easy) heavy (more
complex) serious frilly business-like etc Pic a template that fits
your style Fill in the content SIMPLE STEPS
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- FREE Provides FTP access, simple site builder, 5 email
addresses, php ability, limited uploading and bandwidth works
nicely for a simple site that doesnt have a lot of graphics or
video or selling PAID IS INEXPENSIVE AT LESS THAN $5/MO. Provides
everything one would want PAID pay more get more space more email
addresses more perks (e-commerce etc)
HTTP://WWW.000WEBHOST.COM/
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- SITE CREATOR LIMITS YOU TO WEEBLYS TEMPLATES BUT THEY HAVE A
LOT OF CHOICES Plan We help you think through your site Learn how
to organize your information Get ideas and inspiration from others
Create Choose from hundreds of modern themes Layout pages with
ready-made building blocks Customize your design to find the right
look Publish Publish your site in a single click Use your own
domain or a free Weebly address Your site works on computers,
phones & tablets Grow Track your success from the stats
dashboard We make sure search engines can find you Get tips to help
your site be highly ranked HTTP://WWW.WEEBLY.COM/
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- WEEBLY PRICING Free Everything you need to create your own
high-quality site including free hosting. $0/mo Starter Connect
your own domain, get expanded site stats, and premium support.
$4/mo Pro Professional multimedia features, powerful site search,
and password protection. $8/mo Business Fully integrated eCommerce.
All available features. The complete package. $25/m
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- OLD SCHOOL
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- HTTP://DANDJCOMPUTERS.CO.NR/
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- FASCETS.ORG
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- DIFFERENT STYLES
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- LEXINGTONPUMP.COM
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- OLD STYLE
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- HTTP://28FOE.COMULE.COM/
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- HTTP://154.TOASTMASTERSCLUBS.ORG/
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- ADD WIDGETS TO YOUR PAGES
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- MAKE AN FB FAN PAGE
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- https://www.youtube.com/watch?v=lP8WtOGicv0
https://www.youtube.com/watch?v=lP8WtOGicv0 The above link is a
tutorial (over an hour) that tells how to make a webpage using
WORDPRESS. WORDPRESS
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- DREAMWEAVER WS_FTP OTHER FTP APPLICATIONS FTP
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- MAKE ALL YOUR PAGES LOOK COORDINATED BY USING TEMPLATES SAVE
ALL UPLOAD - PUT AND GET AND EXPAND TO SHOW LOCAL AND REMOTE SITES
Code Split Design Live Java script and css USING DREAMWEAVER
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- INSERT
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- MODIFY
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- Do a search for free webhosting Top 10 Free Webhosting sites
http://www.prchecker.info/free-web-hosting.php Step by Step help
http://www.wikihow.com/Make-a-Website
http://www.wikihow.com/Make-a-Website RESOURCES
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- http://www.top10bestwebsitehosting.com/ 000WEBHOSTING WEEBLY
DREAMWEAVER http://benchwise.wordpress.com/2013/03/09/linkedin-for-
graduate-students-how-to-market-yourself-on-the-net/
http://www.facebook.com/DarlenesGoForItPage
http://www.allaboutcareers.com/careers-advice/looking-for-a-
job/how-to-market-yourself
http://careers.tufts.edu/students/interviewing/HowToMarketY
ourself1.pdf http://www.prchecker.info/free-web-hosting.php
CITATIONS
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- http://28foe.comule.com/
http://www.entrepreneur.com/article/192174
http://www.cleart.com/why-should-i-have-a-website.html
http://www.cleanapple.com/?p=165