Post on 12-Apr-2017
transcript
Content Topics
❖ Poker (decreasing trends)❖ Daily Fantasy Sports
(increasing)❖ eSports (❖ All of have seen increase in
search popularity
Online Poker
Daily Fantasy Sports
eSports
Trends
❖ Growing areas of fantasy and eSports❖ Poker search traffic declining
Social Media
❖ Present on multiple social media platforms
❖ Readily accessible from home landing page
❖ Encourages interaction among customers/supporters
Competition
Competition
❖ Competition clearly outcompetes allinmag.com❖ Stronger organic search and suggestion❖ Lower bounce rates, higher ratings
Keywords
❖ Low diversity of keywords❖ Doesn't exploit growing
areas of eSports and Fantasy Sports
❖ Good use of poker terms and magazine
Internal View
❖ HTML - 79.64%❖ Images - 11.76%❖ Java Script - 4.96%❖ CSS - 2.26%❖ Other - 1.36%
External View
❖ HTML - 24.53%❖ Images - 54.72%❖ Java Script - 0.38%❖ CSS - 1.51%❖ Other - 18.87%
SWOT
HTML/XML Sitemap❖ No HTML or XML
Sitemap present❖ Needs to be
implemented in footer❖ Robot.txt files reveals
XML sitemap confusion (shown to right)
Navigation
❖ Several options for navigation
❖ Mixed articles and double headlines can be confusing
❖ Jumbled content could lead to bounce
Other Areas
❖ No Google or Bing analytics in source code❖ Title tags and meta descriptions lengthy in some
areas❖ Difficult to use trust signals
Recommendations
❖ Add HTML and XML sitemaps, with link(s) in footer
❖ Continue organic content with strong keywords❖ Take advantage of monitoring Google trends❖ Clean up navigational inconsistencies
Recommendations
❖ Continue to increase social media presence❖ Build on growing industries of eSports and
Fantasy Sports❖ Improve buying process and checkout process
Contact
❖ Please feel free to contact with me further questions/concerns/comments
❖ Nick Sfreddo❖ nsfreddo@me.com❖ LinkedIn