Post on 17-Jul-2015
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Mobile Friendly Algorithm Update
April 2, 2015
What is it?● Google announced that
on 4/21 it will update its algorithm to give preference to mobile pages on mobile devices
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Google Webmaster Central Blog2/26/2015
Will your client be impacted?● The assumption is that any
rankings you have on a mobile device from a non “mobile-friendly” page will go down or be lost.
● Ways to check mobile friendliness○ Webmaster tools○ Google mobile friendly tool
How do I know if I have mobile rankings?● Check Google analytics to
look at traffic referred by Google from mobile
Build a Custom Segment
Step 1 Step 2Step 3
Quantify potential lost traffic
Further diagnosis● Use chrome “inspect
element” to test pages for mobile-friendliness
Choices for mobile websitesResponsive or mobile only website?
What can I do before 4/21?1. If on a CMS, check to see if there is an
updated version of theme that is now responsive
2. If on a CMS, select and launch new theme that is mobile responsive
3. If on a CMS, select a mobile site plugin that creates a site
4. Select third party mobile solution like Dudamobile
Other resources
CMS Resource
WordPress https://wordpress.org/plugins/search.php?type=term&q=mobile
Joomla http://extensions.joomla.org/category/mobile
Drupal Version 7: https://www.drupal.org/documentation/mobileVersion 8: https://groups.drupal.org/mobile/drupal-8
Other News● Press Team Contact
○ Press Releases moving to scheduling app○ Send multiple reminders to schedule
■ Day 1■ Day 3■ Day 5
○ If the task is still assigned to UNASSIGNED on Day 14, then it will be re-purposed into Featured News. The next month the process will start over.
● Business Quotes will be moved to redirect○ If client wants business quote, they will opt-in and our team will call
as they do today.