How Mobile Innovation Is Changing the Face of Data

Intelligence

Christina Trampota Mark SalsberryPresident, QuestionPro CX

Mobile Marketing Professor,

SFSU

#mobileintelligence

Agenda

1. Going Mobile2. Mobile Messaging3. Mobile Surveys4. Mobile Content5. Mobile Web6. Mobile Apps7. Mobile Data

Smartphone Adoption DynaTAC

Smartphone Maturity Metrics - 2016

Mobile – What is Required for the new channel

Are you ready to bring mobile into your business?

Is it a new product or service?

Is it simply a new method of communication?

Marketing

Development

Management

Maintenance

Design

Mobile Messaging and SMS

OpenMarket 2015 E2P Global SMS Growth

SMS for Survey InitiationSMS invitations

API integration to be closer to Moment of Truth

Higher response rate

SMS Auto-responder

● Text ‘survey’ to 99999

● Consumer-initiated

Mobile Content – Where to Begin Mobile Web

Mobile browser traffic 2x bigger than app traffic and growing faster

Mobile WebMobile Search

Google prioritizes websites with mobile friendly content

Directory Listings

Mobile+ Location Details = Success

Mobile Optimized Surveys

Global iOS vs Android Market Share 3 Android users for every iOS user as of Q4 2015

Survey conducted by Global Web Index : Question: What operating system runs on your mobile? User base: Ages 16-64 globalwebindex.net

Mobile AppsApp Downloads & Ratings + Ease in Uninstalls = Increased Importance in Mobile UX

How do you stay relevant and stay on the device?

QP Native App Feedback

# Times OpenedAbout

or Support Page

In-App Purchase

# of Days/Weeks

AnyTrigger

Geo- location

SurveyPocket

Offline data collection

Push notifications

Kiosk mode

45+ languages

Sharing and Wearing – Mobile Data

LifeMetrix

Accelerometer GPS App Usage App Census Battery Memory

WiFi Network Compass Decibel Level Disk Space Gyroscope

IP Address Operating System

Retina Display SSID

1. Mobile Messaging2. Mobile Surveys3. Mobile Content4. Mobile Web5. Mobile Apps6. Mobile Data

6 Point Checklist for Going Mobile

Mark Salsberrymark.salsberry@questionpr

o.com

Christina Trampotachristina.trampota@gmail.

com

questionpro.com

@questionpro

mobile@questionpro.com