Webinar: How to build a digital culture in higher education

transcript

BEFORE &AFTER

PRECEDENT LONDONJULY 2015

HOW TO BUILD A DIGITAL CULTURE

LINDSAY HERBERT GLOBAL HEAD OF DIGITAL at PRECEDENT

DIGITAL TRANSFORMATION

@lindzeiy @precedentcomms #precsem

IN HIGHER EDUCATION

WHAT IS DIGITAL TRANSFORMATION?

Evolving an organisation’s ways of working in order to continue delivering its mission in the face of changing technology, competition, audience need and behaviour.

TRANSFORMATION

EVERYONE

10 Best CDO Practices for Dealing with Digital Transformation

1. Build a high-performance digital team2. Digital should be everyone's job3. Don't do digital for the sake of digital4. Do fewer things better 5. Create an atmosphere of collaboration6. Bake data-informed thinking into the culture7. Think from the outside-in8. Sometimes it's better to beg for forgiveness then ask

permission 9. Get experimental and analytical10.Management needs to live digital

Perry Hewitt, Harvard Chief Digital Officer

BARRIERS TO CHANGE• Departments trapped in silos• Traditional culture and mind sets• Rewards for being risk-averse • Slow moving and evidence based• Small budgets (and getting smaller)• Wide audience knowledge gaps

• Students are digital-first• Competition from private sector• Competition from other countries• Competition for top staff talent• ‘Traditional’ education under scrutiny• Course ‘shelf life’ will only get shorter

REASONS TO CHANGE

WHAT’S YOUR

BEFORE&AFTER?

BUILD YOUR VISION:SIX GLOBALTRENDS

Generation Z don’t want what came before them.1

47% of all jobs will disappear over the next 20 years.2

‘Global’ is achievable and everyone’s a jetsetter.3

We experience life through our devices.4

Cybercrime is escalating andno device or platform is safe.5

Local, bespoke & personalised are the new Big Business.6

IF YOU WERE FOUNDED

HOW WOULD YOU LOOK

TODAY?

YOUR UNIVERSITY’SWHAT WOULD BE

VISION?

YOUR UNIVERSITY WHAT WOULD

OFFER?

YOU MANAGE AND HOW WOULD

TEACH?

IT LOOK LIKEWHAT WOULD

ONLINE?

BEFORE &AFTERHOW TO BUILD A DIGITAL CULTURE

OF TRANSFORMATION3 STAGES

SURFACEAUDIENCETOTAL@lindzeiy @precedentcomms #precsem

SUPERFICIAL CHANGE TO TEST THE CASE FOR BIGGER CHANGE.

SUPERFICIAL CHANGE TO TEST THE CASE FOR BIGGER TRANSFORMATION.

TRANSFORM THE AUDIENCE EXPERIENCEWITHIN EXISTING CONSTRAINTS.

COMPLETE AND CONSIDERED TRANSFORMATION INSIDE AND OUT.

LEARNING FROM PROS:

BEFORE&AFTER

LEARNING FROM PROS:

BEFORE&AFTER

BEFORE

BEFORE AFTER

£1 BILLION ONLINE

OF TRANSFORMATION3 STAGES

SUPERFICIAL CHANGE TO TEST THE CASE FOR BIGGER TRANSFORMATION.

The Method:Which tactics will be used?How will they be plannedand implemented?

STAGE 1: LEARNING FROM

CARDIFF UNI

H O W T O B U I L D A D I G I T A L C U L T U R E

✱ Tackle one problem at a time and put specific measurements in place.

✱ Incentivise the adoption of any new digital tools or channels.

✱ Track everything and share victories in a structured manner with senior leadership.

TRANSFORM THE AUDIENCE EXPERIENCEWITHIN EXISTING CONSTRAINTS.

MONASH✱ Focus on improving the student experience

(even if everything’s still messy behind-the-scenes).

✱ Use a project with tangible outputs to frame bigger strategic discussions.

✱ Track and escalate barriers to map out routes for overcoming them.

COMPLETE AND CONSIDERED TRANSFORMATION INSIDE AND OUT.

shared idea

lived experience

how it works

effective plumbing

ABERDEEN✱ Get the right investment, set expectations

and communicate changes throughout.

✱ Tackle business critical processes and systems first with clear benchmarks and targets.

✱ Identify and complete ‘quick wins’ throughout using existing resources and skillsets.@lindzeiy @precedentcomms #precsem

BUT WHAT DOES IT ALL MEAN?

TRANSFORMATION

EVERYONE

BUILD YOUR VISION:SIX GLOBALTRENDS

IF YOU WERE FOUNDED

HOW WOULD YOU LOOK

TODAY?

IT LOOK LIKEWHAT WOULD

ONLINE?

MEANINGFUL IDEAS,INTELLIGENTLY DELIVERED.

”@lindzeiy @precedentcomms #precsem

DIGITAL STRATEGY

WEBSITES, TABLET & MOBILE

PRECEDENT.COM

26 YEARS

140 EXPERTS IN DESIGN, TECH, STRATEGY & UX

6 LOCATIONS

PRECEDENT.COM

QUESTIONS & THANK YOU.

Webinar: How to build a digital culture in higher education

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