How Nestlé Waters Launched an Employee Engagement Program to a Non-Wired

Workforce

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OUR SPEAKERS

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Brad WentzInternal Communications Manager

Nestlé Waters

Nicole AlvinoCo-Founder and Chief Strategy Officer

SocialChorus

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2016 Survey of more than 300 HR and Communications Professionals

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Nestlé Waters Background

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NESTLÉ WATERS

• Nestlé Waters North America • 8,500 Canada and US Employees• 93 Locations, including 30 Factories• 60% of employees are non-wired, 40% wired • 15 different brands

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What inspired Nestlé Waters to modernize and mobilize

communications?

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NESTLÉ WATERS

• Nestlé Waters employee survey • Questions about company strategy

and goals, understanding and connection

• 2012 and 2014 survey data showed that Non-Wired employees scored lower on those types of questions

• Non-wired employees have less opportunity to stay connected based on survey results

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NESTLÉ WATERS

• Limited methods to connect with non-wired employees • Employees are spending less time behind a desk and are on the go• Company news and information needs to be in the pocket of

employees • Unique business model

•Start to finish with all types of employees - field sales, production, etc.

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How was Nestlé Waters keeping employees informed?

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COMMUNICATION METHODS

• Newsletters printed three times a year to all employees

• Intranet – “The Nest”• Information directly from leaders• Monthly webcast “Lunch & Learn” series• TV monitors installed in 2015• Email• Printed posters and flyers

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What were you looking for in a solution?

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FINDING A SOLUTION

• Employee engagement and connecting with all employees was main focus

• Employee advocacy a bi-product of employee engagement

• Strategy strongly aligned with company vision and goals of internal communication team

• Platform is easy to use from admin perspective • Great partnership with SocialChorus staff

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Introducing Nestlé Waters NOW

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NESTLÉ WATERS INTERNAL LAUNCH

• Aligned mission with key business leaders of entire organization

• Presented program to leaders and received support from company leaders

• Importance on internal stakeholders, different groups of employees

•Factories•Ready Refresh (Home & Office Delivery)•Field Sales

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INTERNAL PROMOTION

• Employee magazine – Summer feature story

• Front page of “the Nest”• Digital signage in HQ and location

screens• 1 pagers in onboarding packet• Leadership overviews with specific

focus on how their group of employees benefit

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Content Strategy

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POSTING CONTENT

• 8 channels including Life at Nestlé Waters, Our Brands and One Nestlé

•Includes function specific channel for ReadyRefresh (mostly non-wired population)

• Admins for certain channels • Editorial Process

• All content reviewed for amplification via app that aligns to strategy, performance and culture goals

• Currently replicating intranet into platform for non-wired employees

• Publish stories for all employees to see

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EARLY CONTENT LEARNINGS

• News about employees – employees connect at a greater level

• Variety of diverse content • Employee want to see what’s most

important to them

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CONTENT FEATURED ON NESTLÉ WATERS NOW

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Measurement and Metrics of Success

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PROGRAM GOALS

• Use baseline of where we are today with different groups of employees• Set KPIs to business outcomes (field sales will have different business

objectives vs factories)• Run communications effectiveness surveys• Goal of 25% adoption by year end

•40% to goal after 2 months

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FEEDBACK

• Important to look at analytics and input from the early adopters and key influencers in the organization

• Key influencers and business unit leaders key to unlocking additional value to the org

• Employee insights is helpful to understanding what employees want to see in the platform

• Large range of employees very enthusiastic!

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Tips for anyone thinking about getting started?

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ADVICE FOR FUTURE ADOPTERS

• Break past any fear you have with technology or fear your have as a communicator

• The way we communicate is changing – platform feels like what we use to communicate in our everyday lives

• Have security measures in place to reassure that employee data is safe

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CHALLENGES WITH CURRENT COMMUNICATION METHODS

• Employees are not happy with the format in which they are receiving important information

• Overall there is a low degree of engagement among employees

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2016 Survey of more than 300 HR and Communications Professionals

SOCIALCHORUS IS AN EMPLOYEE COMMUNICATIONS PLATFORM FOR COMPLEX, DISTRIBUTED WORKFORCES.

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WE HELP HR AND COMMUNICATIONS LEADERS REACH EVERY EMPLOYEE IN THE ORGANIZATION WITH THE NEWS AND INFORMATION THEY NEED TO THRIVE.

• Corporate news• HR announcements• Company newsletters• Company social newsfeeds• Industry newsfeeds• Training video• Employee spotlight• Office events• Surveys• Compliance information

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HOW SOCIALCHORUS HELPS COMMUNICATORS OVERCOME THESE CHALLENGES

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ALREADY, 9 OF THE FORTUNE 50 HAVE PARTNERED WITH US SO THEIR EMPLOYEES CAN THRIVE.

5.5M 160+ 19Employees in SocialChorus-

powered networksBranded mobile apps

deployed to app storesOf the Fortune 200 companies

are customers

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INTERESTED IN LEARNING MORE?

Download our EbookThe Technology Gap in Corporate Communicationshttp://bit.ly/technologygap

Request a Customized Demo

844.WRK2LFEhttp://www.socialchorus.com/tourinfo@socialchorus.com

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REGISTER FOR OUR WEBINAR

Register for our next #EngageU webinarGoing Beyond Email: Internal Communication Lessons Learned in HealthcareTuesday July 26 at 11AM PT/ 2PM EThttp://bit.ly/INTERNALCOMMSHC

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Thank You!