Website planning masterclass - V1

transcript

24th September 2015

Nigel T PackerPELATIS ONLINE LTD

MASTERCLASSBoosting your website ROI with some care and love

Where do you begin?

Ask yourself …

WHO is your website for?

Think about your clients …… what are they BUYING from you?

What are your clients buying?

TRANSLATION?

They are buying PROFITYou provide a service so that your clients can be more competitive and make more money.

Website development

Web Development process

“We need a website …”new

Find a web developer

They do a few designs

Pick the one YOU like

Populate (content)

Publish (online)

Ignore COM

(never look at it again)

Develop a web design brief

“We need a website …”new

Web design brief• Set business objectives• Profile customers, personas, scenarios,

tasks, paths, function needs etc• Competitor & Industry analysis• Brand Identity• Promotion strategy ID

Web design brief (cont.)• Functionality & Facilities• Integration (internal & external)• Scale (users, content, activity) • Scope of project (who, what, when)• Management & updating plan• Future plans: e.g. Expand? Acquisition? ID

Source a web developer• Expression of interest/non-disclosure• Send out Design Brief document• Receive & Review proposals• Shortlist & Interview• Select & Contract (Legal) ID

Work with web developer• Clarify ALL details in brief • Scope content & media• Functionality needs & processes• Internal & External Integration • Develop Information Architecture ID

Web design visuals• Sample visuals• Feedback to designer, change & choose• Test with sample customer/focus group• Choose final design• Sign off (commitment) ID

Website build

Populate

TEST, TEST, TEST IDEA

Publish (online)

Promotion

Measure (analytics)

Update

Promotion

What is the right mix?

eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand

Offline media

AppsSMS

news/mag. ads

televisionradio

exhibitions/eventslivery/signage

posters/billboardsleaflets/flyers

brochuresstationeryPrint

Brand Identity

PPC/adwords

OnlineAdvertising

TwitterBlogging

e-Mail Banners

Mobilewebsite

Scope for promotionFacebook

Forums/review

SEMSocialMedia

Face-to-Face

All Joined UpEverything you do…… modifies or isinfluenced by …

other Actions or Results

Digital overlap

WebSite

e-Mail

SocialMedia

Links #tagsetc

Keywords in metadataText content IA Links, etc

Broadcast#tagsFollowersetc

Links Landing pagesetc

Separate?Touching?Overlapping

How much Investment?

New Office or Branch ‘Home’ or ‘Abroad’

Website & Digital Media Campaigns

COMPARE: What is the setup cost of:

Local GlobalCOMPARE: Potential REACH

Return on Investment (ROI)?

Language Services GLOBALLanguage services market prediction 2018

>$47 Billion

• source: Common Sense Advisory

Export Markets Driven by:

CompaniesGovernmentsOpportunities

As export grows, translation grows

Online SpendGLOBAL RETAIL spend 2015

?$1.7 Trillionsource: e-marketer

$1,700,000,000,000

GLOBAL WebsiteLocalisation market

~£2.5 Billion

Source: Commonsenseadvisory USA ….. GLOBAL demand, 2014#

Love your websiteLove

Talk to me …01639 680248 07989 300264

nigel@pelatisonline.co.uk@NigelTPacker

www.linkedin.com/in/nigeltpacker@nigeltpacker

Website planning masterclass - V1

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