Post on 11-Apr-2017
transcript
FOR
WECHAT USAGE REPORT
Data : Tencent, october 2015
PART I: GENERAL DATA
FOCUS APPUSER DATA
AVERAGE DAILY LOGGED IN USER ACCOUNTS – SEP 2015
570,000,000Data : Tencent, october 2015
DAILY ACTIVE USERS (DAU) EVOLUTION
49 % 64 %DAU has grown faster than WeChat’s total user base!
2014 2015
Data : Tencent, october 2015
FOCUS APPCOVERAGE RATE ON CITY LEVEL
27 %
1st Tier Cities
2nd Tier Cities
3rd Tier Cities
4th Tier Cities
5th Tier Cities
43%
28%27%
69%
93%
Data : Tencent, october 2015
FOCUS APP
DAILY AMOUNT OF VIDEO & VOICE CALLS
280,000,000 MINUTESOR 540 YEARS!
Data : Tencent, october 2015
FOCUS APP
PART II: USER BEHAVIOUR INSIGHT
FOCUS APP
60%USERS AGED BETWEEN
15 – 29 years old128 FRIENDS ON AVERAGE
Data : Tencent, october 2015
FOCUS APP
22:00 22:30PEAK ENGAGEMENT TIME:
IN 2015 IN 2014 VS.
Data : Tencent, october 2015
FOCUS APP
Most Popular WeChat video & voice call destinations (International)
Data : Tencent, october 2015
FOCUS APP
THANK YOU
READING HABITS: CONTENT POPULARITY
HEALTH & WELLNESS NATIONAL NEWS ENTERTAINMENT GOSSIP
AMONG USERS BORN IN THE 60’s
AMONG USERS BORN IN THE 80’s
AMONG USERS BORN IN THE 90’s
Data : Tencent, october 2015
FOCUS APP
THANK YOUPEAK READING TIME
20:00 – 22:00
Data : Tencent, october 2015
FOCUS APP
THANK YOU
FREQUENCY AND LENGTH OF READING
7 Articles Per DayTHE AVERAGE WECHAT USER READS
WHICH IS THE EQUIVALENT OF THE LENGTH OF
1 Full Novel Per MonthTHE AVERAGE ARTICLE LENGTH IS AROUND 1,000 Characters
Data : Tencent, october 2015
FOCUS APPTRAVEL HABITS
BASED ON LOCATION TAGGING FEATURE OF WeChat MOMENTS
Data : Tencent, october 2015
FOCUS APPWORKOUT HABITS
PEAK WALKING TIME
20:00 – 21:00
BASED ON STEP COUNT DATA FROM WeRun FITNESS TRACKING FEATURE
Data : Tencent, october 2015
FOCUS APPSHOPPING HABITS
PEAK SHOPPING TIME ON WeChat
1.3x MoreMALE SHOPPERS SPEND
THAN FEMALE USERS ON A MONTHLY BASIS
10:00 & 22:00POPULAR ITEMS SOLD:
Data : Tencent, october 2015
FOCUS APPGAMING HABITS
15% WeChat USERS ARE ACTIVE GAME PLAYERS
75% OF THEM PLAY MORE THAN10 MINUTES/DAY
Data : Tencent, october 2015
FOCUS APP
PART III: A DAY IN THE LIFE OF AWeChat USER
FOCUS APPWake up – Read Moments7:00
7:45On the Road to Work – Read Articles, Play WeChat Games
8:30 Arriving at company – Buy Breakfast with WeChat Payment
9:00 Begin Working – Check Group Chat Messages
10:00 Break – Read and send WeChat Messages and Moments
Data : Tencent, october 2015
FOCUS APPHaving Lunch – Buy Lunch with Lucky Money & WeChat Payment12:00
12:45Lunch Break Shopping – JD.com or Participate in Group Chats
17:00 Leaving Company – Read Moments
18:00 Way Back Home – Buy Dinner with WeChat Payment
20:00 Watch TV – Read Articles, Chat, Interact with Friends’ Moments, Shopping on JD.com, Play WeChat Games
22:00 In bed – Chat with Friends, Send/Receive Lucky Money
Data : Tencent, october 2015
FOCUS APP
PART IV: ONE YEAR IN THE LIFE OFA WeChat USER
FOCUS APPUsers are more content during the following holidays/special moments:
Data : Tencent, october 2015
THANK YOU