Post on 10-Jul-2020
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Wednesday, 21 July 2010
Love
ResponsibilitySustainability
HOPE
HappinessSafety
Self esteem
Open new vistas
Rules
Give encouragementSocial assuranceFriends
Professional helpCreaAvity
Wednesday, 21 July 2010
Idea / Reason why / Aims
Wednesday, 21 July 2010
Idea / Reason why / Aims
• ResocialisaAon and cure of young people
Wednesday, 21 July 2010
Idea / Reason why / Aims
• ResocialisaAon and cure of young people
Wednesday, 21 July 2010
Idea / Reason why / Aims
• ResocialisaAon and cure of young people
• 250.000 drug addicts – 20% died before they celebrated their 30th birthday
Wednesday, 21 July 2010
Idea / Reason why / Aims
• ResocialisaAon and cure of young people
• 250.000 drug addicts – 20% died before they celebrated their 30th birthday
Wednesday, 21 July 2010
Idea / Reason why / Aims
• ResocialisaAon and cure of young people
• 250.000 drug addicts – 20% died before they celebrated their 30th birthday
• Give the local economy a boost
Wednesday, 21 July 2010
Idea / Reason why / Aims
• ResocialisaAon and cure of young people
• 250.000 drug addicts – 20% died before they celebrated their 30th birthday
• Give the local economy a boost
Wednesday, 21 July 2010
Idea / Reason why / Aims
• ResocialisaAon and cure of young people
• 250.000 drug addicts – 20% died before they celebrated their 30th birthday
• Give the local economy a boost
• Increase awareness
Wednesday, 21 July 2010
How it works
Wednesday, 21 July 2010
How it works
• NEWS stands for responsibility / transparency / courage
Wednesday, 21 July 2010
How it works
• NEWS stands for responsibility / transparency / courage
• Largest weekly news magazine in Austriawith 885.000 readers
Wednesday, 21 July 2010
How it works
• NEWS stands for responsibility / transparency / courage
• Largest weekly news magazine in Austriawith 885.000 readers
• Everybody can help, e.g.:Government gives the houses & area
A constructor can give materials
A plumber can do the sanitary device
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
• Get young people away from streets & drugs
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
• Get young people away from streets & drugs
• Get young people a job
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
• Get young people away from streets & drugs
• Get young people a job
• Provide professional help
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
• Get young people away from streets & drugs
• Get young people a job
• Provide professional help
• Free adverAsing space & PR
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
• Get young people away from streets & drugs
• Get young people a job
• Provide professional help
• Free adverAsing space & PR
• PosiAve image transfer
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
• Get young people away from streets & drugs
• Get young people a job
• Provide professional help
• Free adverAsing space & PR
• PosiAve image transfer
• Follow‐up orders
Wednesday, 21 July 2010
Reasons“short term investment – long term harvest”
• Give hope
• Get young people away from streets & drugs
• Get young people a job
• Provide professional help
• Free adverAsing space & PR
• PosiAve image transfer
• Follow‐up orders
• New business partners ‐ networking
Wednesday, 21 July 2010
Agency to do’s
Wednesday, 21 July 2010
Agency to do’s
• CreaAve concept for a campaign
Wednesday, 21 July 2010
Agency to do’s
• CreaAve concept for a campaign
• Corporate Design
Wednesday, 21 July 2010
Agency to do’s
• CreaAve concept for a campaign
• Corporate Design
• Logo
Wednesday, 21 July 2010
Agency to do’s
• CreaAve concept for a campaign
• Corporate Design
• Logo
• Print designs (b2b & b2c)
Wednesday, 21 July 2010
Agency to do’s
• CreaAve concept for a campaign
• Corporate Design
• Logo
• Print designs (b2b & b2c)
• Name & claim
Wednesday, 21 July 2010
Agency to do’s
• CreaAve concept for a campaign
• Corporate Design
• Logo
• Print designs (b2b & b2c)
• Name & claim
• Info brochure
Wednesday, 21 July 2010
Agency to do’s
• CreaAve concept for a campaign
• Corporate Design
• Logo
• Print designs (b2b & b2c)
• Name & claim
• Info brochure
• Internship for one of the young people
Wednesday, 21 July 2010
Budget & Ameline
Wednesday, 21 July 2010
Budget & Ameline
• BudgetAdverAsing value: more than EUR 15 Mio
Wednesday, 21 July 2010
Budget & Ameline
• BudgetAdverAsing value: more than EUR 15 Mio
• TimelinePresentaAon campaign: End July 2010
Start campaign: September 2010
Start therapy & renovaAon: April 2011
Wednesday, 21 July 2010
Stop hoping – start acAng
Wednesday, 21 July 2010