Wednesday, April 13, 16Otl Aicher and staff, sports pictographs for Munich Olympics 1970 Wednesday,...

transcript

Wednesday, April 13, 16

In the mid-20th century, design was an opportunity

for national and international corporations to create

a memorable public identity.

To be successful, the visual identity of an international corporation must:• be controlled at the corporate level• be cohesive• be understood by a multicultural population• suggest a certain personality or set of attributes

Giovanni PintoriOlivetti poster1949

William Golden, CBS television trademark, 1951

The “eye” logo was kept by the president of CBS.

He reminded the designer that “just when you’re beginning to get

bored with what you’ve done, the audience is just starting to notice it.”

William Golden, designer, Ben Shahn, illustratortrade ad for CBS television, 1957

1946: 10,000 TV sets in U.S.1949: 1,000,000 TV sets in U.S.1960: 50,000,000 TV sets in U.S.

Where have we seen this staggering growth before (and since?)

George Olden, title for I’ve Got a Secret, 1950s

George Olden, U.S. commemorative postage stamp for the 100th anniversary of the emancipation proclamation, 1963

Lou Dorfsman, designerAndy Warhol, illustratorprogram ad for CBS radio1951

Lou Dorfsman, designerEdward Sorel, illustratornewspaper ad for CBS Reports1964

http://www.youtube.com/watch?v=gQkP-oPqwrI

Lou Dorfsman, designerad for a program series 1968

https://www.youtube.com/watch?v=CJL9tPy3rtc

Paul Rand, IBM trademark, original version, 1956 (right)

current version (left)

Paul Rand, IBM package design, late 50s (left)package design, 1975 (right)

Corporate Identity System:A system of visual elements used in a comprehensive program to project a consistent image of the company.

Paul RandWestinghouse trademark1960

Paul Rand, American Broadcasting Co. trademark, 1965

Annual Report:A legal publication required by federal law to stockholders of a

publicly traded company.

Paul Randcover for IBM Annual Report1958

Paul Rand, title spread from IBM Annual Report, 1958Wednesday, April 13, 16

Lester Beall, International Paper Company trademark, 1960

Chermayeff & Geismar Assoc.Chase Manhattan Bank trademark, 1960

Chermayeff & Geismar Assoc.Mobil Oil trademark, 1964

Chermayeff & Geismar Assoc. trademarks:American Film Institute, 1964Time Warner, 1990American Revolution Bicentennial, 1971Screen Gems, 1966Burlington Industries, 1965National Broadcasting Company, 1986Rockefeller Center, 1985National Aquarium in Baltimore, 1979

https://vimeo.com/10388543

Saul Bass, trademark for Minolta, 1980

Saul Bass, animated trademark for AT&T, 1984

Ralph Eckerstrom, revised trademark for Container Corporation of America, 1957

John Massey, trademark for the U.S. Department of Labor, 1974

John Massey, typographic cover format for the U.S. Department of Labor Graphic

Standards manual, 1974

Massimo Vignelli, consulting designer,Unigrid system for the National Park Service1977

National Park Service publications staff designers, using the Unigrid system1977-90

The U.S. Dept. of Transportation commissioned AIGA to create a

series of 34 passenger and pedestrian symbols for use in

transportation facilities.

Various artists/designers, 19 First Aid symbols from various systems throughout the world. (Part of the evaluation process)

Roger Cook and Don Shanoskysignage symbol system for the U.S. Department of Transportation1974

Lance Wymanlogo for the 19th Olympiad1966

Lance Wyman, logotype for the Mexico City Olympics, 1967

Lance Wyman, Eduardo Terrazas, Manuel Villazonsports symbols for the Mexico City Olympics,

Lance Wyman, Eduardo Terrazascultural symbols for the

Mexico City Olympics, 1967Wednesday, April 13, 16

Lance Wyman, Mexican Olympiad postage stamps, 1967-68Wednesday, April 13, 16

Otl Aicher and staff, graphics for Munich Olympics, 1970

Otl Aicher, grid for pictographs Munich Olympics, 1970

Otl Aicher and staff, sports pictographs for Munich Olympics1970

Otl Aicher and staff, information graphics for the Munich Olympics,1972

Otl Aicher and staffcovers for the Munich Olympiad Bulletin, 1972

Manhattan Design, MTV logo, 1981

www.youtube.com/embed/PrUfMqRlYpk

Manhattan Design, MTV “taxi” logo, 1981

Manhattan Design, MTV “colorforms” logo, 1985

Manhattan Design, MTV “puzzle” logo, 1985

http://www.cuartoderecha.com/archivos/guidelines.pdf

Wednesday, April 13, 16Otl Aicher and staff, sports pictographs for Munich Olympics 1970 Wednesday,...

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