Week 2 tools n tech in pr

transcript

DMC 115PRINCIPLES OF PUBLIC

RELATIONS

TOOLS AND TECHNIQUES OF PUBLIC RELATIONS

STAMFORD COLLEGE

PREPARED BY : MS GOMALA SUKUMARAN

External Media Using Photograph

Internal Media

Media Relations

Community relations

Government relations

Direct Methods of Communication

Working with Individual group

Using Advertising

Other Publicity

Tools of PR

External Media

Newspaper

Radio Magazine

Television

Film Traditional Media

NEWSPAPER

Though broadcast media have become the predominant influence in our society, the newspaper retains a powerful position. Through this newspaper many information of PR able to reach many external publics of a organization.

Radio is primarily a medium of news and entertainment with commentaries talk shows and debate. In India, where many people are lived in village. For this the ways to reach rural audiences areThrough news and information.Through entertainment programmesThrough the feature programmes.

MAGAZINES

Magazines are an important medium for product news, feature stories and pictorial publicity. Which afforded space to till a complete story are particularly suitable for service or educational publicity articles.

TELEVISION

Television is now the most pervasive and most influential medium of mass communication. TV has impact and realism is welcomed everywhere and is readily available as a publicity medium for PR practitioners.

The film is a very powerful medium of PR, as a medium of communication, instruction, education, entertainment, marketing, research etc.

CONTINUED

Greater impact because of its powerful appeal to eye, ear and senses.Effective learning aid on account of auditory and visual qualities.Accurate reproduction of objects and events.Clarity.Long life-span and Measurability of circulation and effectiveness statistically.

TRADITIONAL MEDIA

The traditional Media have played a very important role in solving several emotional problems.

In the developing countries where illiteracy is wide-spread and communications scanty, the folk media assume greater importance.

INTERNAL MEDIA

Internal Media

House Journal

Bulletin Board

Annual Report

Printed Literature

HOUSE JOURNAL

House Journals are one of the most effective tools that organizations can use to communicate with their employees. It is a periodical publication which tries to establish regular communication between an organization and its employees and other public.

BULLETIN BOARD

Several times many organizations, publish many important Notices, orders, for the employees of organizations on a significant board, this is called Bulletin Board.

ANNUAL REPORT

An annual report is the most essential and first hand communication to introduce the company to the financial public as well as to financial collaborators.

PRINTED LITERATURE

Several times, some organizations are published printed literature for understanding the use of the product or about the product.

MEDIA RELATION

PRESS CONFERENCE

PRESS RELEASE PRESS TOUR EXHIBITION

PRESS CONFERENCE

Press conferences are a traditional method of giving information by direct use of face to face communication, technique.

PRESS RELEASE

The usual way of issuing information to the press is by writing a press release. Press releases are a traditional method of handing out information and is a useful tool with the PR professionals.

PRESS TOUR

Several times many organizations are invited journalists to visit their production houses where their products are formed. After visiting journalists are written report based on this. For this press Tour is a very important tools for the PR professionals.

EXHIBITION

Exhibitions are an important medium

to project on organisation’s materials

process, products on its activities

services, ideas to the public. It offers

an excellent opportunity for personal

contact with prospective consumers,

consumers or dealers.

OTHER PUBLICITY

LEAFLETS

STICKERS

DIRECT MAIL

Employee Communication

Specialization of public relations concerned with › “how public relations professionals I

corporations, counseling firms, and nonprofit organizations help promote effective communication among employees and between line employees and top management”

Employee communication efforts begin before an employee is hired and carry on past the employee’s departure from the organization.

CONTINUED

Employee communication, also called internal communication or employee relations, creates and maintains internal systems of communication between employers and employees.

Organizational Culture

Refers to the character of an organization, “its history, its approach to decision making, its way of treating employees, and its way of dealing with the world outside”

Another definition describes organizational culture as “ the sum total of shared values, symbols , meanings , beliefs ,assumptions and expectations that organize and integrate a group of people who work together”

TYPES OF ORGANIZATION

AL CULTURE

Authoritarian cultures

Participative cultures

Authoritarian cultures

Centralized decision making by the CEO and a few high-level managers.

Departments have different agendas, sometimes in conflict with each other.

Employee do not perceive rewards for innovation, but for following orders.

Authoritarian cultures are closed and resistant to change from outside the organization.

Participative cultures

Feature common value of teamwork Employee feels empowered to make

decisions rather than to wait for orders from those in power.

The departments work together “like a well-oiled machine”.

Department goals match overall organizational goals

continued

Workers feel valued as people, not just as employees.

Open to new ideas from inside and outside organization.

PR towards productive workplace

They can establish organizational communication policy based on a goal-oriented approach.

They can help in designing and implementing organizational change programs

They can provide expertise as employee communicators.

Week 2 tools n tech in pr

Technology