Post on 23-Jan-2015
description
transcript
“The definition of insanity is
doing the same things and
expecting a different result.”
How can we together…
• Take more risks, sticking our necks out• Be more creative with of off air
– Placement– Interaction– Move the money somewhere else?
• Inspire our teams to come up with new, fresh ideas– Lateral Thinking & Brainstorming
Instructions
+ Do interrupt
+ Do ask questions
+ Do disagree
+ Do share ideas
-Don’t use email
-Don’t use mobiles
+ Use the 20 minute rule!
What is good
advertising?
The truth told in a
surprising way!
Lateral Thinking Brainstorming
USING STICKERS
Hifi - Apple
Hair product
Sticker on stairs
Underground
Train station
Stickers on stairs
Ski experience
Ski experience
Stop domestic violence
Million Dollar Drop
Million Dollar Catch
Whipeout sticker
Collaborations
Collaborations
Collaborations
Staff cars
Staff cars
Something for nothing
• Famous & loved actress• Single Minded Prep?• Drama• Emotions
Alternative designs
Alternative designs
Alternative designs
Clever moves – Troyan T-shirt
Truths
• People love challenges
• People love to be silly
• People need to switch off from daily tasks
• We should monetize on this!
Knowing your brand
Knowing your brand
Knowing your brand
• Take risks
• Think new
• Try things out
• Fail
• Succeed
• Share
• Inspire change