Welcome to the ITB Academy Exhibitor Webinar · ITB Berlin Exhibitor Webinar / 12- 01-2010 . PART...

transcript

ITB Berlin Exhibitor Webinar / 12-01-2010

Welcome to the ITB Academy Exhibitor Webinar

INTRODUCTION

Table of Contents

Welcome PART I Deadlines & Online Shop & Sustainability PART II Guided Tour VMP PART III Generating Contacts PART IV Private Visitors: Direct Sales Tips for the weekend PART V Follow up & Evaluation Questions & Answers

PART I: Deadlines – Online Shop - Sustainability

The updated ITB Berlin Exhibitor Guide

PART I: DEADLINES FOR ITB BERLIN 2014

www.itb-berlin.com/academy

More info about stand organization & stand design

Important overview at a glance (timeline, budget planner…)

Advice for stand construction, communication issues, and follow-up

PART I: TIMELINE FOR ITB BERLIN 2014

„Which next deadlines should not be missed?“

All Services for ITB Berlin In the online shop BECO

PART I: ITB BERLIN ONLINE SHOP BECO

Webshop Team Tel.: +49 (0)30 / 3038-1468 beco-support@messe-berlin.de

PART I: SUSTAINABILITY

Sustainbable Trade Show Presence

TRAVEL Atmosfair, Deutsche Bahn Special, public transport, hotel bus shuttle PRINT MEDIA environmentally-friendly materials, go paperless, FSC-certified paper STAND CONSTRUCTION use components multiple times, rent furniture, environmentally-friendly transport options CATERING avoid disposable plates, ask for fair trade products

PART I: TIMELINE FOR ITB BERLIN 2014

Do not forget to…

• Update your exhibitor’s entry in the ITB Berlin Virtual Market Place • Upgrade your co-exhibitors’ company entries in the Virtual Market Place www.virtualmarket.itb-berlin.com

PART II: Guided Tour VMP

PART II: GUIDED TOUR VMP

PART III: Generating Contacts

This is what our exhibitors said at ITB Berlin 2013

PART III: CONTACTS

TOP OBJECTIVE: „New Business Contacts“ (87.4%)

PART III: CONTACTS

CONTACTS

Press Guide Press Conference Press Pigeon Hole

Sponsoring Convention

Advertising Spaces Combined Ads in

Catalogue & Mobile Guide

Give Aways ITB Networking Tool Networking Events

Social Media Visit Convention

Customer vouchers

SPONSORING

NETWORKING

NEW: ITB SUMMIT

Omni-Channel Marketing

New ITB Pre-Convention on 4th March, 2014 www.itb-convention.com/summit For invitation codes, please contact the ITB team: itb@messe-berlin.de

PART III: CONTACTS

CONTACTS

Press Guide Press Conference Press Pigeon Hole

Sponsoring Convention Advertising Spaces Combined Ads in

Catalogue & Mobile Guide

Give Aways

ITB Networking Tool Networking Events

Social Media Visit Convention

Customer vouchers

PRIVATE VISITORS: ITB Travel Raffle

ITB-Weekend Highlights Direct Sale at weekend

SPONSORING NETWORKING

PART IV: Direct Sales Tips for ITB weekend

What can you do?

EMOTIONAL APPEAL Private visitors are more responsive to pictures and exhibits than straight text.

Change your stand accordingly for the weekend.

ACTIONS AT THE STAND Giveaways, music & dance, costumes and & prize drawings

attract private visitors to your stand.

Highlights We communicate your highlights at ITB Berlin website and in our print advertising - and all for free. Contact: Ann-Kathrin Zänger, zaenger@messe-berlin.de

How does ITB Berlin support you

ITB Travel Raffle Be advertised across online and print media by ITB Berlin as a sponsor of travel trips, tickets, hotel stays etc. Contact: Jessica Varga varga@messe-berlin.de

Direct Sale to Consumers during ITB Weekend

HOW to attract attention Get your message out (website, email campaigns, social media) Invitations (incl. ticket vouchers)

HOW to turn your stand into a crowd-pleaser Posters with special offer Clear message HOW to achieve the right atmosphere Feeling of being welcome (design, seats, bar)

Tell us THAT and WHAT you sell so that we can include this information into our B2C communication campaign. Contact: itb@messe-berlin.de

PART V: Follow-up and evaluation

Follow-up a week after ITB Berlin: Compile contact data - Thank-you mailings Submit business offers & promised documents Post photos of your stand at your website

Assess your participation for future decisions: Be open to suggestions (feedback / debriefing) Competitive analysis Statistics: contacs/ trade show day, peak times, visitors / with or without invitation

Evaluation

SURVEY

Your opinion is important to us Please answer our post-webinar survey. It will pop up automatically after closing the webinar window.

THANK YOU FOR YOUR ATTENTION

The webinar presentation & further material will be available in the course of next week at www.itb-berlin.com/academy

QUESTIONS & ANSWERS

Please write to „All Panelists“ within the question & answer (Q&A) window.

You can also send your questions to:

• The representative of Messe Berlin in your country: www.itb-berlin.com/contact • For general questions: itb@messe-berlin.de • To find your contact person: www.itb-berlin.com/organiser

Welcome to the ITB Academy Exhibitor Webinar · ITB Berlin Exhibitor Webinar / 12- 01-2010 . PART...

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