Post on 10-Jan-2017
transcript
January 5th 2017
How to Shoot Professional Videos with Your
Smartphone
Wellborn Digital Marketing Boot Camp
marketing@surefiresocial.com
Milestones2014Our site visits are up over
40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!
Ray HoffmanMarketing Director, RbA
Milwaukee
“ “
I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.
Amy LindholmBrand Manager, LP Siding
“ “
AWARDS
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Surefire Social & Wellborn Cabinet Inc. are Strategic Marketing Partners
https://www.youtube.com/watch?v=VmWYyZnMcOs
marketing@surefiresocial.com
Your Path to Become a Digital Marketing Guru
Tracking ROI to Maximize Your Marketing BudgetDecember 16th, 2016 at 2:00 PM EST
How to Shoot Professional Videos with Your SmartphoneJanuary 5th, 2017 at 2:00 PM EST
Make Google Work for You: A Local Business Guide to AdWordsFebruary 2nd, 2017 at 2:00 PM EST
Never Miss a Lead! 10 Ways to Convert More Website VisitorsMarch 2nd, 2017 at 2:00 PM EST
Socialize Your Business - Engaging with Homeowners at Every TurnApril 6th, 2017 at 2:00 PM EST
Managing Your Online Reputation & Responding to ReviewsMay 4th, 2017 at 2:00 PM EST
marketing@surefiresocial.com
Essential equipment you’ll need to create your own videos
● Use a mic for quality sound● Film in a well-lighted area● Use a tripod● Take advantage of free software (iMovie &
Windows Movie Maker)
marketing@surefiresocial.com
Do you produce your own videos and/or have a YouTube channel?
A) Yes to bothB) Produce my own videos without a YouTube channelC) Have a YouTube channel but outsource video
productionD) No to both
marketing@surefiresocial.com
Question!
2017 is the Year of Video2016 was the Year of Video2015 was also the Year of Video…..
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Got questions? Use the chat box!
Top 3 Online Video PropertiesA multi-property video strategy is a must
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81 Million Unique Viewers
58 Million Unique Viewers
182 Million Unique Viewers
Video Engages Website Visitors
● Visitors who view video on a website stay 2 minutes longer
● 44% of consumers made a purchase after viewing an online video
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Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys
Video Optimizes Online Search
● 41% higher click through rate for listings and search results when video is included
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Sources: aimClear 2014
Video Boosts Social Shares
● Videos are shared 1200% more than links or text combined
● 89% are likely to share a video if they consider it informative
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Source: * Hootsuite 2014, ** Animoto 2013
Video Skyrockets SEO Results
Video is 50X more likely to get organic page rankings on Google than plain results.
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Source: Forrester Research 2009
Video Gets Email Opens & Actions
Emails with embedded videos received 55% higher revenue per email and 50% more clicks compared to emails with no embedded video.
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Source: Experian 2013. * Brainshark 2014 **Animoto 2014
Video Gets “Cash Registers” Ringing
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Service Providers who have added product videos saw a 91% increase in conversion.
Source: LiveClicker 2015.
Video Increases Landing Page Conversions
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Using video on promotional landing pages can increase conversion by 80%.
Book Appointment
Don’t forget to send in your questions!
Digital video is the most engaging way for your customers to connect with you
marketing@surefiresocial.com
5 Types of Video to Create:● Interviews / Thought Leadership● Company Culture● Seasonal / Holiday● Projects with Homeowners● Tips for Consumers
Michelle’s Tip: Have a compelling introduction, use imagery, play light
music in the background.
1. Interviews / Thought Leadership
● Why are you different● What makes you better● Why should they choose you
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Michelle’s Tip: Make it fun and lively. This will keep viewers interested.
2. Company Culture
● Behind the scenes look● Friendly & professional● Strengthens that personal connection
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Michelle’s Tip: Make sure your surroundings have good lighting, adjusting audio and video to get
the best effects.
3. Projects with Homeowners
● Show that you’re a real business● Build trust & credibility● Add a personal connection● Brand champion
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Michelle’s Tip: Make videos short and sweet. Avoid going over 5 minutes.
4. Seasonal / Holiday
● Personal● Considerate● Humble
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Michelle’s Tip: Use a tripod to get the best focus and change your video settings to
highest resolution for best quality.
5. Tips for Consumers
● How does it work● Where can I buy it● What does it look like● Add in a CTA to your video● Relevant trends
marketing@surefiresocial.com
Michelle’s Tip: Use a teleprompter tool or go off of what you know best. Have a lapel mic or other
larger mic to produce high quality sound.
Q&A is coming up! Have you submitted your questions?
Get a Complimentary Digital Marketing Consult
Call (888) 804-8685Email marketing@surefiresocial.com
...and a Google Chromecast!
Don’t forget!
marketing@surefiresocial.com
Wellborn Digital Marketing Boot Camp
Tracking ROI to Maximize Your Marketing BudgetDecember 16th, 2016 at 2:00 PM EST
How to Shoot Professional Videos with Your SmartphoneJanuary 5th, 2017 at 2:00 PM EST
Make Google Work for You: A Local Business Guide to AdWordsFebruary 2nd, 2017 at 2:00 PM EST
Never Miss a Lead! 10 Ways to Convert More Website VisitorsMarch 2nd, 2017 at 2:00 PM EST
Socialize Your Business - Engaging with Homeowners at Every TurnApril 6th, 2017 at 2:00 PM EST
Managing Your Online Reputation & Responding to ReviewsMay 4th, 2017 at 2:00 PM EST
marketing@surefiresocial.com
FAQ● Q: Should you share the same video across all social media platforms? (facebook, twitter,
instagram, google plus)● A: Yes, you want to maximize your views by sharing it on all social media platforms.
● Q: Would you recommend panning while making a video to show the entire room?
● A: It is up to you. Just make sure you have a smooth transition.
● Q: What is the best editing software for an iphone?
● A: If editing directly in iPhone, Splice is a popular editing app.
● Q: Are there any apps for apple to make a 360 panoramic?
● A: 360cam is a top app for shooting video in all angles.
● Q: When filming customers, don't you need some kind of standard release form? For legality
issues?● A: Yes, it is very important to have a standard release form. You should not post without having the
person being recorded sign a release form.
● Q: Does Android have something like iMovie?
● A: Flipgram: https://flipagram.com/?_lang=en and here is the link to YouTube Creator Studio: https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.creator&hl=en
marketing@surefiresocial.com