Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Self and Holistic...

transcript

Wellness Mandala

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

Wellness Mandala

Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.

SleepB

he Move

To Wellness

From Illness

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Dynamics

Internal

External

Active

Passive

Hardware Software

Wellness Mandala: Influence Model

To Wellness

From Illness

1. Motivation What is the intrinsic or extrinsic motivation to start the journey from illness to wellness?

2. Rewards What are the intrinsic or extrinsic rewards to continue the journey from illness to wellness?

3. Process What is the process that can help users succeed in the journey from illness to wellness?

4. Metrics

What are the metrics that can show users success in the journey from illness to wellness?

5. CapabilitiesWhat are the capabilities that users need to succeed in the journey from illness to wellness?

6. Resources

What are the resources that users need to succeed in the journey from illness to wellness?

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Rule of Thumb Research

Move 10000+ steps, with 30+ minutes of intense activity. Stand more than sit and walk every waking hour.

Sleep for 8+ hours, with 4+ hours of deep sleep and 90%+ sleep efficiency.

Eat small portions, early and frequently. Eat whole and natural foods, preferably proteins, mostly plants.

Practice meditation with belly breathing for 30+ min. Work out for 30+ minutes to increase heart rate to 80%+.

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Quantified Self Metrics

- Steps- Distance- Calories

- Duration- Deep/ REM Sleep- Sleep Efficiency

- Calories- Frequency- Composition

- Rate- Depth- Variability

- Weight- Body Fat %- Body Mass Index

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Quantified Self Trends

Internal From manual entry to smartphone apps to wearable devices

External From quantified self to quantified families, offices, spaces and cities

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Quantified Self Devices

Withings Smart Body Analyzer, Nike Fuel Band, Jawbone Up, Fitbit Flex, Mio Alpha Heartrate Monitor

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Quantified Self Apps

Nike Running, Moves, Runkeeper, Azumio Sleep Time, My Breath Lite, MyFitnessPal, Olik Body Fat, Azumio Instant Heart Rate

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Beyond Quantified Self

Beddit, Lapka, YouTopia, Scanadu Scout

Wellness Mandala: Quantified Self Scaling

Once Regularly

yPersonal measures

Personal trends

Population comparison

Population trends

SleepB

he Move

Habits: Fam

& Friends

Systems:

Healthcare &

InsuranceSpa

Places

Neighb

& City

To Wellness

From Illness

Wellness Mandala: Opportunity Spaces

The opportunity space is expanding from quantified self to include quantified families, offices, spaces and cities.

Move beyond the internal circle, to build new solutions around habits, systems, places and spaces.

The complete solution will include all the ten elements in the three circles.

Explore unique combinations of the elements in the internal and external circles, to create new solutions.

Welcome to QiCrafting

QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.

We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).

Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.

The Wellness Opportunity

Think Wellness, Not Illness

People around the world are rethinking of their health in terms of wellness, instead of illness.

Pharmaceuticals, healthcare and insurance brand also have an opportunity to redefine themselves around wellness and occupy a bigger space in people’s minds and hearts.

Photo from Flickr

Become a Wellness Brand

All brand that can help people eat, move, sleep or breathe better are wellness brands, even if they don’t know it yet.

All such brand have an opportunity to create products, platforms, and programs that help people in their quest for wellness.

Photo from Flickr

Enable Wellness ChoicesPeople are taking responsibility for their own wellness, including diet, exercise, diagnostic and medication, and depending less on the healthcare system.

Brands have an opportunity to create quantified self gadgets and apps to enable people to make better wellness choices and stick to them.

Photo from Flickr

Craft Wellness Experiences

People are seeking out experiences that enhance their sense of wellness, and are willing to pay a premium for them.

Brands have an opportunity to create wellness experiences that connect their brand essence with a specific aspect of wellness.

Photo from Flickr

Work With QiCrafting

Brand Purpose: PurposeCrafting

We design wellness retreats to help marketers re-connect with themselves and their consumers as people, re-discover their brand’s purpose in relation to wellness, and re-articulate it around emerging opportunities in wellness.

Photo from Flickr

Brand Futures: FutureCrafting

We design exploration quests to help marketers understand early adopters who are driving the quantified self movement, and imagine future scenarios on how technology might change our relationship with wellness, and its role in their own businesses.

Photo from Flickr

Brand Innovation: ChangeCrafting

We design innovation challenges to help marketers use a range of divergence and convergence tools to co-create new wellness-themed products and services with consumers, early adopters and experts.

Photo from Flickr

Brand Stories: StoryCrafting

We design storytelling workshops to help marketers engage their consumers as people, by creating, curating and crowdsourcing purpose-inspired wellness-themed brand stories.

Photo from Flickr

The QiCrafting Network

To learn more about QiCrafting, visit http://qicrafting.com,

email us at gaurav@qicrafting.com, or call us at +8615618060597.

Amena Lee Schlaikjer Founder, The Wellness Works Shanghai

Gaurav Mishra

Founder and CEO, QiCraftingShanghai

Yan Liu

Founder, Ask LabShanghai

James Norris

Founder, Self SparkSingapore

qicrafting.com

Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Self and Holistic...

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