Wellness Tourism Solution

Through HADONG Eco-Village

Oh Chang SeokProf. of Healthcare Management

Young San Univ.

3 May, 2012

Overview

The Problem

- Happiness & Justice

- Risk Factors

- Results in Healthcare

The Solution

- Limit of Acute Treatment

- Wellness Tourism Model

- “HADONG Eco-Village” Concept

The Problem

Ran

kCountry Rank Country

1 Denmark 79 China

2 Switzerland 89 Japan

3 Iceland 99 Kazakhstan

4 Austria 100 S. Korea

5 Bahamas 101 Madagascar

6 Sweden 107 Bangladesh

7 Finland 123 India

8 Brunei 158 Rwanda

9 Ireland 161 Russia

10 Luxembourg 180 Afghanistan

12 Canada 182 N. Korea

20 Malaysia 189 Code d’lvoire

21 USA 190 Somalia

67 France 192 Serbia Source : World life Expectancy 2010

World

Happiness

Ranking

Index of Life Quality (Health Topic)

Source : OECD Better Life Index 2011

Causes of Death :

(1) Cancer

(2) Stroke

(3) Coronary Heart Disease

Time of Death : ???

What is Chronic Disease?

The world’s biggest killer’

according to the World Health

Organization(WHO).

Responsible for 63% of all deaths

worldwide.

Death are distributed widely

among the World’s Population.

Chronic Disease is result of

lifestyle, and is largely

preventable.

Global Risk ; Chronic Disease

Next 20 years : The Big

4 will cost over US$30

trillion, representing 48%

of global GDP in 2010.

Mental Health condition

will account for the loss

of an additional US$ 16.1

trillion.

Since 2009, the World

Economic Forum has

identified Chronic

disease as one of the

leading treats to the

global economic growth.

Life Style Behavior

• 50% of Food expenditure is Fast FoodPoor Diet

• Korean vacations : 11 days (20/20)

• Labour Hours : 2256 Hr(KOR)

Netherlands:1389,Germany :1430Hr

Working

• Excessive alcohol consumption, both in te

rms of morbidity and mortality, is consider

able in most parts of the world (2009; WHO

)

Alcohol

Obesity Problem

The rise in overweight and obesity is a major health

problem

Across the entire OECD region, 17% of adult population

are obese

Obesity is a known risk for numerous health problem

including high cholesterol, diabetes, cardiovascular

disease, respiratory problem, musculoskeletal disease

and some forms of cancer

Labour Hours

Across countries, actual hours worked are significantly

above the OECD average in

Korea, Greece, Chile, Hungary, the Czech

Republic, Poland, Estonia, Turkey and Mexico

Smoking & Alcohol Consumption

Smoking

Alcohol Consumption

Suicide Rates

I’m on a mission… The Solution

Limitation Of Biomedicine

Poorer results when condition

- Chronic

- Non-bacterial

- Non-mechanical

- Autoimmune

- Unknown or multi factorial etiology

Adverse effects of biomedical therapies

Rigid treatment delivery systems

Less time with physician

Possible sense of de-humanization &

Compartmentalization

NIH Classification Of CAM

Mind-Body Therapies

– Meditation

– Biofeedback

– Hypnosis and Guided Imagery

Biologically-Based Therapies

– Botanicals and Herbs

– Nutritional Supplements

Energy Therapies– Reiki

– Qi Gong

– Magnets

Manual Therapies– Massage

– Chiropractic

Alternative Medical Systems- Ayurveda

- Traditional Chinese Medicine

- Homeopathy

Source : NIH(national Institutes of Health)

Complimentary & Alternative Medicine

Prayer

Herbalism

Deep Breathing

Meditation

Chiropractic

Yoga

Massage

Natural Product

Meditation Therapy Effects

1. MIND

• Intelligence growth

• Increased creativity

• Broader Comprehension

• Improved perception

• Greater Orderliness

2. BODY

• Lower blood pressure

• Improved health

• Reduced anxiety

• Decreased stress

• Reversal of aging

• Change in breathing

• Deep rest

3. BEHAVIORAL

• Increased productivity

• Relations at work

• Decreased drug abuse

• Self-actualization

• Increased self-concept

• Increased relaxation

4. ENVIRONMENT

• Improved quality of life

• Decreased crime

• Decreased violent fatality

• Reduced conflict

http://library.thinkquest.org/24206/meditation-therapy.html

Plum Village

France Bordeaux

Thich Nhat Hanh

Performance Community

Mindfulness

- Bell of Mindfulness

- The Body as Practice

- Breathing

- Eating Together

- Hugging

- Lazy Days

- Taking care of Anger

- Tea Meditation

- Kiss the Earth

- Walking Meditation

- Solitude

Auroville City

India Pondicherry

Mirra Alfassa

Spiritual-Community

Eco-Community

Economy-Community

Product & Donation

3,000 Aurovillian

Greenbelt, Peace Zone,

Culture Zone

Free School

No Certificate

5,000 People Guest

HADONG SWOT Analysis

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

• Strong Leadership• Slow City Image• Buddhism Culture• Mountains/Rivers• Herbal/Meditation

Negative

Internal

factors

External

factors

Positive

• Low Good Infra• Products• Accessibility• Brand/Positioning• Marketing Resource

• Eco Oriented Policy• Rich People• Wellbeing Mood• Power Aging Generation

• Competition• Poor Central Supply• Prefer Abroad

HADONG Eco-Village Concept

Meditation Area

Hosing

Area

Eco Healing

Area

Eco-School

Area

Culture Area

Activity

Area

Meditation Area

Housing Area

Housing Area

Eco-Healing Area

Eco-School Area

Culture Area

Activity Area

休 (stop)

息 (breath)

笑 (smile)

Oh Chang SeokProf. of Healthcare Management

Young San Univ.

wazoski@ysu.ac.kr

休 (Stop)

息 (Breath)

笑 (Smile)

Thank You