New Fries, New Media, New Generation

Amanda Marsh

the underdog always works

harder

employs nearly 46,000 people

Home of the square burger and the

Frosty

Why Wendy’s?

6,650 locations

Est. 1969 6,650 locations“You know whenit’s real”

All Natural Campaign

Rebrand and build customer

relationship

Promote nutrition and healthy choices

Objectives Appeal to

college crowd

Frosty Fridays

“Wahh”mburger Wednesdays

Wendy goes to College

Discounts + Promotion

Promotion via social media

Facebook Events

Flickr “All natural” photo contest

Social Media in action

Foursquare Promotional

codes

“Realtalk” nutritional

information

Success for less

ROI = (revenue - investment) +customer engagement and idea generation---------------------------------------------------------------Investment * 100

“You know whenit’s real”

Budget