Post on 28-Nov-2014
description
transcript
Team One Doris, Fis, Sehrish
AgendaCountry Profile
Peruvians' Need
Brand Solution
Target Audience
Branding
AgendaCountry Profile
Peruvians' Need
Brand Solution
Target Audience
Branding
Distribution
Marketing Mix
CRM
Managing Brand
Over Time
Capital - LimaUrban Area
Amazon JungleRural Area
AndesHighland
Country Profile
=1Million
WE LIVE IN URBAN AREA!
WE LIVE IN RURAL AREA!
HOLA!
30M
Peruvians’ Need
Peruvians’ NeedLow-cost
&Trustworthy
&Convenient
Law No. 29985
"Act governing the basic characteristics of e-money
as a tool for financial inclusion"
Solution
Solution
Target Audience
Have access to
formal financial
system
Have cell phone &No banking access
Attributes
Helpful
Low-cost
Convenient
Trustworthy
Free
Easy Access
Supportive
A reliable, supportive, and caring financial service brand that dedicates to help
customers attain better quality of life.
Ingredient Branding
DistributionFlow
Claro Sales Reps Banking Agents BN Reps
Objectives
10%
Overall Plan
CustomerEducation
Message
Advertising Channels
ATL: Radio (50%), TV & Print Ads (25%)BTL:
Direct MarketingInfluencers GatheringPR EventFinancial Column on Newspaper
Customer Responsibility Marketing
EasySol Care Center
EasySol HotLine
Financial Guidance and
Support
Emergency Assistance
EasySol Life Insurance
Brand Extension
Managing Brand Over Time
EasySol
EasySol
EasySol
Managing Brand Over Time
Rural Areas in South America
??
Gracias!Have an Early Merry
Christmas