WEXNER FOUNDATIONembracing networks

Lisa ColtonPresident, Darim Onlinelisa@darimonline.org

@lisacolton @darimonline434.977.1170 x 301

December 6, 2011

Presentation available at http://slidesha.re/darimwexner11

Agenda

• Tagging• Network Mindset• New Rules of the Game• Examples in Action• Network Weaving• Content Curating • Beginning Your Strategy

What is Tagging?

SOCIAL TAGGING

#JEDchat on Twitter

SOCIAL TAGGING

• What you need:– Large nametag sticker.– Write your personal “TAG LINE”.– Grab the small stickers and a pen

• What to do:– Chat with someone. Learning

something new about them.– Tag them! Write a word on a small

sticker and stick it on their card – Talk to at least 5 people in 10 min

SOCIAL TAGGING

REFLECTIONS

Why might tagging be valuable for your work?

Context

Fortress: Insiders in, Outsiders out

Sponges: Transparency & Constant Flow In and Out

New Rules

New Rules

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

How do you work like a network?

How do you NOT work like a network?

What needs to evolve culturally, organizationally, technically?

#1 THIS IS AN ATTENTION ECONOMY

Channels. Multiple Channels

#2: FIND YOUR UNIQUE PURPOSE & VOICE

Purpose?

Goal?

Voice?

Potential?

Try writing your own purposeful Tweet.

#3: BE GENEROUS AND ADD VALUE

WHERE CAN YOU ADD VALUE?

Stanford University Facebook“Office Hours”

Who’s voice does your audience really need to hear?

In what way?

And then, what’s your role as a catalyst or platform?

When is it better to “own” your own space, vs. build on platforms that are both developed and open?

How can you be a PLATFORM for them to solve their own needs?

#1

Social media is

continuing to evolve.

Fast.

# 4: LISTEN & ENGAGE

Young Presidents’ Organization

Technically good, butminimally engaging

Responsivepublic, and relevant

Temple Israel, Memphis Facebook Page

#5: Be a Content Curator

Once you’re a platform, asking questions can surface the good ideas, and connect the people who want to be thinking about the topic.

Miriam Brosseau tags people in Facebook to draw their attention to the conversations and invite the experts …

& then summarizes and reports back at the end.

Allow Users to Remix

Rival vs. Non-Rival Goods

Content Pyramid

Beth Kanter• Make it personal. Ask for their stories, their input, their thoughts. Emphasize theirimportance to the community and allow them to run with projects and to be creativeEveryone wants to contribute and to make something better/leave a lasting mark.

• Humanize your leaders. Make them available. If the members feel like the community is very hierarchical they may never feel like they belong on the “inside”. Use your position to energize your community.

• Play matchmaker. The leaders in the community should focus onputting people together with like ideas, interests etc. help them bridgethe social interaction gap.

Chris Brogan• Spend 20 minutes a day observing

your network. • Spend 10 minutes a day cultivating

new relationships. • Use an organized contact

management system to manage relationships, not just keep contact info.

• Deliver two to three times as much value as you ask from your network. This keeps people eager to be helpful when the time comes that you need them.

Na’aseh v’nishmah

CHEVRUTA:

Create your own strategy

GROUNDSWELL’s P.O.S.T.

1. PEOPLE: Identify audience(s)

2. OBJECTIVES– What are you goals and

objectives for this audience?– What are your audience’s

goals?

3. What is the STRATEGY to reach these goals?

4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

John Fitch’s Steam Engine

John Fitch’s Steam Engine