Pinterest for Business

Pinterest For Business

Drive Traffic & Leads to your Website

1© 2013 WGC LLC

Connect, Inform & Grow

© 2013 WGC LLC 2

Will GladhartCEO, Will Gladhart Consulting, LLC & CC Business Solutions Provider

will@willgladhart.com

www.willgladhart.com

www.linkedin.com/in/WillGladhart

facebook.com/WillGladhartConsulting

@WillGladhart

www.constantcontact.com/kansascitywww.constantcontactseminars.com

Upcoming Seminars

Today’s Agenda

Introduction to Pinterest

Why Businesses Use Pinterest

Creating An Account & Getting Followers

Using Pinterest for Marketing

Tips to Craft Up Content

Brand Examples  

© 2013 WGC LLC

Intro: Pinterest Definitions

■ Social Media Image Sharing Site

■Images = Pins

■ Virtual Bulletin Board = Pinboard

■ Friends or “Likes” = Followers

■ Pinterest Lingo: Pinning, Pinteresting

“A virtual pinboard where people share and collect the things they love.” – Pinterest creators

© 2013 WGC LLC

Intro: Pinterest Stats

5

© 2013 WGC LLC

■11.1M Visitors

■Fastest Growing SM

■ Drives more traffic to retail/ storefront sites than G+, YT or LI.

■Drives more traffic to Blogs than Twitter

■High Engagement time, >90+ minutes/ month

Why Does Pinterest Matter

Website Traffic Product Driven Visually Engaging

Links Unique Link Back to Source Possibly Improve SEO & Ranking Users Placing Your Links on Pages

LeadsSocial Sharing

© 2013 WGC LLC

Creating an Account

■ www.pinterest.com

■ Request an Invite

■ Ask a friend to Invite you (quicker)

■ Enter Email Address

■Complete Profile Company Name

Logo

Brief Company Description

Social Links or links to website

© 2013 WGC LLC

Know Your Audience

Ask Your Audience

■ How do they like to be communicated with?

■ What tools are they using?

■ When do they check their email, Facebook, Twitter, LinkedIn, Pinterest or Texts?

■ What do they want from your communications?

■ How can you help them?© 2013 WGC LLC

Building A Following

© 2013 WGC LLC

■Promote Through Other Channels

■Make the Best Boards Specific

■ Engage with Others Pins

■Find Business or People who have your same interests

■Account following vs. Board Following

■Long Term Sustainability

Marketing How To’s

■ Goal: Brand or Product Recognition

■ Visual Content (products products products)

■ Use Content You Already Have

■ Pinboard of Blog Articles or Company Info

■Infographics or Data Relevant to Consumers

■Ebooks, Book Covers, White Papers

■Photos of Your Customers

■User Generated Pinboard (guestboard)

© 2013 WGC LLC

Tips & Additional Info

■ Always add Links (website/ landing pages)

■ Video Pins (product, commercials, speakers)

■ Lifestyle Focus or Brand Personality

Brand Examples

© 2013 WGC LLC

Your Brand Partner, Staples Promotional Productswww.yourbrandpartner.compinterest.com/source/yourbrandpartner.com/

Red Hill General Storewww.redhillgeneralstore.compinterest.com/redhillgenstore

Glutten Free Momwww.glutenfreemom.compinterest.com/jamieglutenfree

Final Marketing Thougths

■ Keep Your Customers

■ Improve Customer Service

■ Encourage Repeat Business

■ Increase Relationships

■ Increase Referrals

■ Get More Prospects

■ Increase Brand Awareness

© 2013 WGC LLC

Online Manners Matter

Sell, Sell, Sell & You Will Fail

Me, Me, Me Will Part the Seas

Empower, Engage & Educate - Be the Expert

Give & You Shall Receive

Share, Care, & Be There

Reply, Thank & Take Care of Negative Comments

What Happens in Vegas Stays in Vegas

First Impressions Make Lasting Impressions

© 2013 Constant Contact, Inc.

Plan Ahead

Create a Marketing Calendar■ Buy 12 Month Calendar or Google Calendar■ Highlighter - 2 colors■ Highlight Holidays■ Highlight Your Slow or Challenging Times

Add to the calendar marketing activities you always do eg. 4th of July Sale, Christmas Open House, Back to School Specials, Mother Day Specials, Sizzling Sales Tips, New Year News or Events

Use Post-It NotesWrite your marketing ideas on the post-it notes. If you need to move a marketing activity you can.

© 2013 WGC LLC

FREE Pinterest Resources

www.SocialQuickStarter.com

FREE 60-day trial for Email, Survey, Social Campaigns or Event MarketingNo risk, no credit card required. Get coaching and support, grow your email list, access to over 400+ templates, and measure and track results.

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Online Signup bit.ly/WGCFree60

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