Post on 15-Aug-2015
transcript
What are the main stages in developing new
product & services??
Generating Ideas
It starts with search of ideas
Ideas can come from interacting with various group
Demand-First innovation & Growth
• The Demand landscape
• The opportunity space
• The strategic blueprint
Interaction with others•Customers
•Scientist•Engineers•Employee•Members •Top Management
Never
•Assume that “ready to do” ideas found outside are truly ready to go.•Underestimate the internal resource required• Launch without a mandate from CEO
Interaction with employee
Employees can be source of ideas for improving production, Products and Services.
Studying Competitions
Companies can find good ideas by research of competitor products.
Adopting Creativity Technique
• Attribute Listing
• Forced Relationship
• Morphological Analysis
• Reverse Assumption Analysis
• New Context
• Mind Mapping
Using Idea Screening
OverallProbabilityOf success
XXOverall Probability of Success
=
Probability of Technical completion
Probability of commercialization of given technical completions
X XProbability of Economic success given commercialization
Recap:• Generating Ideas
• Best new product ideas are right in front of marketer eyes
• Demand first innovation and growth
• Interaction with others
• Interaction with employees
• Studying competitions
• Adopting creativity technique
• Using Idea screening
Credits:• www.google.com
• www.flickr.com
• www.hdwallpapers.com
Created by: Ishwarkumar Teggi,
Siddaganga Institute of Technology, Tumakuru
During an Marketing Internship by
Prof. Sameer Mathur,
IIM Lucknow.(See:www.IIMInternship.com)
THANK YOU…