Post on 14-Aug-2015
transcript
What are we looking at and thinking?
Using Eye Tracking Technology in the Classroom
Dr. Christopher JenningsAssociate Professor of Interactive Media ProductionDepartment of Journalism and Technical CommunicationSlide Share: http://www.slideshare.net/christopherjennings1 http://www.opensourcethinking.org/ Twitter: @ravenmoon
Usability UX Testing• Usability is the measure of a product's potential to accomplish the goals of the product’s user.• Usability testing is a method by which users of a product are asked to perform certain tasks in an effort to measure the product's ease-of-use, task time, and the user's perception of the experience.
Eye Tracking Tools
Brain Wave Tools
Current Use in the Field
Measuring Audience Behavior
Eye Tracking Aviation
Unmanned Arial Vehicle (UAV/Drone) Eye Tracking Using Glasses
Eye Tracking Video
Distracted and not watching the video on the web page!
Brain Waves with Video
Web Video 3rd Video Script
Eye Tracking News Media
Reading the news or distracted by advertisements?
Eye Tracking Gaming
See the signs? (Portal Video Game through Steam)
Behavior Changes We can Measure
• Attention Level – Engaged or distracted? Sound, lighting and performance impact?• Comfort Level – Relaxed, Excited or
Agitated• POV – CGI, prop placement,
expressions and center of interest.
Current Limitations and Future Expectations
• Current Limitations:• Screen/Font/Image Size• Cost for high level data• Data combinations
• Future Expectations:• Lower cost• Easier to use• Data interpretation tools• Cognition