What Brilliant Marketing Looks Like No Wisdom, just a View

@iBasSmit Aug 2013

Why to Bother…

Why to Bother…

… because it claims a bigger piece of the BRAIN DOMAIN!

Why to Bother…

… because it claims a bigger piece of the BRAIN DOMAIN!

Or in CMI terms: “it increases BRAND EQUITY”

Why to Bother…

… because it claims a bigger piece of the BRAIN DOMAIN!

Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’

Why to Bother…

… because it claims a bigger piece of the BRAIN DOMAIN!

Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language:

Why to Bother…

… because it claims a bigger piece of the BRAIN DOMAIN!

Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language:

“I simply like it more”

What makes Marketing brilliant? Viewed from different perspectives, without being complete…

CONSISTENCY

DESIR

AB

ILITY

SIMPLICITY

BRAVE While being true to your DNA

DIFFERENTIATION

SIN

GLE

M

IND

EDN

ESS

HAVING

VIEW

BEING REVOLUTIONARY

BR

AN

D

EXP

ERIEN

CE

EYE

DETAIL

DEMOCRATIZATION

FUNCTIONAL EM

OTIO

NA

L

SPIRITUAL

CURIOSITY

ABILITY TO SEE WHAT OTHERS DON’T SEE [YET]

Njoy your journey!