Post on 21-Nov-2014
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What GREEN can do for your business
Jim Simcoewww.JimSimcoe.comjim@jimsimcoe.com
760-271-7128
Wednesday, February 17, 2010
Skyrocket RevenueCreate Killer Gaps
Unleash Optimal Performance(Lower expenses)
www.JimSimcoe.com
Green can:
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Skyrocket Revenue:
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More customersCharge higher prices/fees
Lower price sensitivity
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Companies that go green enjoy a 2-5% increase
in their gross sales annually.
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If your annual sales are $10M, a 2% increase translates to
$200,000 in increased revenue.
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Per year...
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Take your annual sales and increase it by 2%.
That is what Green can do for you right now.
Fun exercise:
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Killer Gaps
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A ‘killer gap’ is an unfair competitive advantage
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Killer Gap example:
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Airport Sandwich Vendor- They charge $17 for a tuna sandwich
because where else can you buy a sandwich once you’re in the airport?
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Green is the greatest opportunity
to create a killer gap between you and your competitors
right now.
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We createKiller Gaps...
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Optimal Performance
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Green companies perform at a higher level on a daily basis
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Results (People):
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Happier, healthier employeesLess turnover, higher productivity,
easier to recruit and retain top talent
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Retail stores that have been ‘greened’
have reported both a 20% increase in sales
and a decrease in turn over.
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Results (Sales):
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Higher sales, more customers, lower marketing costs,
tighter relationship with clients, new revenue streams, etc.
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Results (Marketplace):
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Positive branding, seen as a cutting-edge leader in your industry, increased goodwill in your community, etc.
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Results (Building):
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Lower operational expenses, dramatic reductions
in environmental impacts, less water and energy usage, etc.
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What to do now?Contact Jim for a
free consultation to see what green can do for you
Jim Simcoe760-271-7128
jim@jimsimcoe.comWednesday, February 17, 2010