escherman What has ever done

for PR?

Presenter: Andrew Bruce Smith

Thursday, 2 December 2010

Doubleclick Ad PlannerGoogle Trends and Insights

Google Keyword ToolGoogle Analytics

Thursday, 2 December 2010

A database of intentions

Doubleclick Ad PlannerGoogle Trends and Insights

Google Keyword ToolGoogle Analytics

Thursday, 2 December 2010

Traditional PR planning?

+Thursday, 2 December 2010

“Why aren’t we number one on Google?”

Thursday, 2 December 2010

Traditional PR approach

Define audienceCreate media planCreate messagingDo PRAnalyse CoverageReport(Post campaign survey?)

Thursday, 2 December 2010

Traditional PR approach

Define audienceCreate media planCreate messagingDo PRAnalyse CoverageReport(Post campaign survey?)

Thursday, 2 December 2010

Define Audience: Google Ad Planner

Thursday, 2 December 2010

Messaging and content:Google Keyword Tool, Google Insights

Thursday, 2 December 2010

2433 clickthroughs per day. Worth £6.7K! 69 click

throughs per dayCost: £191CPC: £2.77

1472 clickthroughs. Worth £4K.

Putting A Value on Natural Search

Thursday, 2 December 2010

Virgin Media Business vs BT Business

 Key words:

Fibre optic networkCloud computingBandwidthMultiple channel customer serviceRemote workingBusiness bandwidth

Live SEO exercise

Thursday, 2 December 2010

ENDThursday, 2 December 2010