What is Business Intelligence?

What does it do and why is it important?

What is Business Intelligence?

It’s all about getting the right information to the right people at the right time to allow owners and managers to make decisions based on fact, not estimates and hunches.

Gartner, regarded by many as one of the world’s leading information technology research companies, defines BI as:…an umbrella term that includes the applications, infrastructure, tools, and best practices that enable access to, and analysis of, information to improve and optimize decisions and performance.

Sales

• Insights and reporting of sales trends - daily, weekly and monthly

• Determine your top selling products to maximize profitability

• Closely manage your sales pipeline to optimize forecasting

• Thoroughly understand customer buyer behaviour

• Capitalize on marketing trends to maximize sales

• Analyze what campaigns have been successful by comparing goals with real-time sales data

Marketing

• Spend less time collecting and collating data• Make more time for easier in-depth analysis,

strategic planning and forecasting• More easily communicate clear reports with

colleagues

Finance

• Schedule staff to ensure you have the right people working at the right times

• Keep track of stock levels to maximize saleability

• Drilldown with camera footage to see exactly what is going on anywhere, anytime

Front of House

• Increased visibility - identify areas that need improvement

• Analyze current consumer buying trends to build up competitive advantages

• A typical hospitality organization loses 5% of its earnings to fraud – BI can identify fraud and work toprevent it

Why is BI important?

A real life BI case study

A large chain of sandwich shops brought in a new snack product that was initially classed as a success – it had good sales and made a high margin.

What they didn’t notice is that many customers were purchasing this cheaper smaller option rather than the core products.

These new items were reducing the stores’ overall profitability.

It was not until the data was presented in Axent that the chain became aware of this issue. They proceeded to remove the snack products from the majority of their outlets.

Sales of the core products increased because they were able to make informed decisions about products based on sales data in their BI software.

Is BI for me?

• If you want to simplify your business data• Spend less time on collecting, reporting

and analysing• See exactly what is going on within your

organization without being on the premises 24/7

• Cloud-based Business Intelligence tools• Real-time data on web-enabled devices • Complete visibility of business operations• Cross platform capabilities

KEY FEATURES

• Reduce fraud by tracking transactions• Investigate specific transactions with

integrated surveillance• Monitor staff productivity• Make better decisions

KEY FEATURES

Want more information?

If you would like to find out more about how BI can help your

business, please call us on +44 (0)1332 921 300 or visit

www.AxentBI.com