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© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development
© 2010 Appirio, Inc. - Confidential
CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers
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Companies who need cloud development
Community of specialist cloud developers across platforms
Other
Contests
Forums | Networking
© 2010 Appirio, Inc. - Confidential
Why - The Combination of Two Massive Transformations Has Exponential Potential
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Cloud
Crowd
For the first time ever, all it takes is expertise and an
internet connection to contribute
© 2010 Appirio, Inc. - Confidential
Enterprise Cloud Adoption is Accelerating
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Momentum to Date
3M+ companies3K every day
$1.6B+ revenue82K+ companies
490,000 developers102B objects on S3
170 enterprises400K+ users
“It’s our belief that these cloud technology solutions will help us differentiate ourselves from
competitors. The key is the speed with which we can
move because we're cloud-based. It’s not just a growth
strategy, it’s the transformation of our company.”
Dick Escue, CIO RehabCare
© 2010 Appirio, Inc. - Confidential
Open Global Communities Are Driving New Innovation Through “the Crowd”
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Marketing Analytics
NetFlix– Beat us in predicting movies and win $1M
• 2000 Submissions
• ~10 Beat NetFlix
And Much Much More…Mining
Goldcorp – Help us find gold…and not go bankrupt !
• 14K Scientists
• Market Cap from 100M to 9B
Francis Galton and the “wisdom of the crowd”
• Wisdom of the Crowd or Market as a broadly applicable rule
1906 – Weighing Oxen
© 2010 Appirio, Inc. - Confidential
Today’s Development Reality: Not right for “The Cloud” OR “The Crowd”
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The technology has changed….
On-Premise Cloud
Why hasn’t the development process itself?
Why hasn’t the development process?
In-House + Offshore R&D Community Development
• Elastic, pay as you go• All variable costs• Pay for results
• Pay upfront for fixed capacity• High fixed costs• Pay for inputs
© 2010 Appirio, Inc. - Confidential
Bringing the Crowd to the Cloud Requires a New Type of Community
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• Pay for performance – values output vs. hours
• Market to match supply and demand
• Let developers connect with peers
• Let developers connect with potential employers
• “Game-ified” experience, with contests and badges
Performance Based
100% Cloud
ChallengeFocused
Social Networking
• 100% focused on CIO’s #1 priority
© 2010 Appirio, Inc. - Confidential
How it Works: Sponsoring a Challenge
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1. Sponsor posts a challenge – define a task or project and set a price for it
2. Challenges appear on a list for the developer community to see
3. Community participants submit their answers to the challenge
4. Submissions are peer reviewed and a winner is selected
5. Sponsor pays out the winner
© 2010 Appirio, Inc. - Confidential
How it Works: Developer Experience
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1. Come to the home page to sign up
2. Create a public profile
3. Connect with other members
4. Participate in a challenges / Win $
5. End up on a leaderboard!
© 2010 Appirio, Inc. - Confidential
What Makes CloudSpokes Different than Other Developer Communities?
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Forums/ Q&A / Networking
Contests/Asset Creation
Single product / standard
Topic focused
Broad / Generic
Technology Community Types CloudSpokes is…• Neutral, not tied to a
particular product or standard
• Focused on a single topic: Cloud Computing
• Offers a combination of networking/forums AND challenges/contests
• Both competitive and collaborative
© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
Seems cool but why?
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© 2010 Appirio, Inc. - Confidential
Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo
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‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
© 2010 Appirio, Inc. - Confidential
Age of Hyperspecialization
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“The point is: there are already huge opportunities for
companies to engage hyper-specialist knowledge workers,
and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this
model will become more prevalent.”
Thomas Malone, MIT – Collective Intelligence
© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
What does it mean for me?
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© 2010 Appirio, Inc. - Confidential
CloudSpokes History
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© 2010 Appirio, Inc. - Confidential
CloudSpokes Contest Examples
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Superfell Builds Super Android Salesforce.com Admin App! ($1500)
Google Reminder Bot Reminds You To Be #Awesome! ($1000)
Webcam + Twilio API = Homemade alarm system
($<500)
Omniauth for Heroku and Force.com ($1500)
iPad Checkin App for SFDC ($2000)
Network Detection Javascript Library ($500)
Simple Geolocation Toolkit ($1000)
© 2010 Appirio, Inc. - Confidential
CloudSpokes Dreamforce
© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
I’m in, but how?
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© 2010 Appirio, Inc. - Confidential
Digital Assembly
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© 2010 Appirio, Inc. - Confidential
Structure
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© 2010 Appirio, Inc. - Confidential
Discussion and Feedback
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© 2010 Appirio, Inc. - Confidential
Candle Problem applied to Technology
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© 2010 Appirio, Inc. - Confidential
Examples
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© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
CloudSpokes Architecture
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© 2010 Appirio, Inc. - Confidential
Happy Meal but no fries!
Application design, development,
Declarative, configuration, reporting
Application integration and
scale
© 2010 Appirio, Inc. - Confidential
Environments
© 2010 Appirio, Inc. - Confidential
Questions & Answers
David Messinger
Community Architect
Come and compete where the rubber meets the code
http://blog.cloudspokes.comhttp://www.cloudspokes.com
@dmessing
@CloudSpokes