What is creative entrepreneurship?

© 2013 Panos Panay | www.PanosPanay.com

Hello, I’mPanosPanay

founder and CEO of

Sonicbids

former talent agent

creative entrepreneu

r.

I believe it’s time to see

entrepreneurship

I believe it’s time to see

entrepreneurshipin a whole new light

en·tre·pre·neur (n)

en·tre·pre·neur (n)A word originally from the French dictionary in 1723

en·tre·pre·neur (n)A word originally from the French dictionary in 1723

entreprendre - to undertake

What is anentrepreneur?

Benjamin Franklin

Henry Ford

J.W. Marriott

Larry Page

Bill Gates

According to author David Butler,

entrepreneurs sharesome common traits:

According to author David Butler,

resilience

tenacity

opportunity spotting

risk taking

and he’s right.

and he’s right.(trust me)

But something’s missingfrom these definitions.

Entrepreneurship requiresmore than just chutzpah.

Entrepreneurship requiresmore than just smarts.

Entrepreneurship requiresmore than just taking risks.

It’s about seeing the world in a new way,

and turning that vision into reality.

It’s about design & function

and tapping into our

innate artistry.

Entrepreneurship requiresmore.

Entrepreneurship requirescreativity.

I call itcreative entrepreneurship.

andcreative entrepreneurshipis the future of business.

Cre·a·tive en·tre·pre·neur·ship (n)

the discipline of using creative thinking and elegant design as weapons to win in business.

It’s the combination of:

right-brain

instincts

designimagination

It’s the combination of:

right-brain

instincts

designimagination

and

It’s the combination of:

right-brain

instincts

designimagination

andleft-brainanalytics

strategypragmatism

It’s the combination of:

right-brain

instincts

designimagination

andleft-brainanalytics

strategypragmatism

It’s the combination of:

et voilà! creative

entrepreneurship

right-brain

instincts

designimagination

andleft-brainanalytics

strategypragmatism

corporate attire(optional)

et voilà! creative

entrepreneurship

It’s the combination of:

What sets creative entrepreneurs apart?

Creative entrepreneurs:

See the world as it could be, and ask “why not?”

Understand

the visceral connection

humans have with

design 

Leverage their creativity and

imagination as a

competitive edge

Think as a creative first, a business person second

Use creativity & design to disrupt an industry and change the way it works

What’s in the DNA of a creative

entrepreneur?

Comfort with ambiguity

A new perspective

Application of design to

all areas of a business

Imagination

The ability to deploy art and design to create a loyal and fanatical audience

Creative entrepreneurs are like conductors,

we all love the stories of the lone entrepreneurial heroes,

but creative entrepreneurs know that they must lead with vision, clarity, and beauty.

Creative entrepreneurship ischanging markets.

Creative entrepreneurship ischanging minds.

Creative entrepreneurship ischanging the world.

So now it’s your turn.Go on and make a difference.

Image credits:http://www.flickr.com/photos/domirielhttp://www.flickr.com/photos/62445086@N00/3273606860http://www.flickr.com/photos/somemixedstuff/2403249501/http://www.flickr.com/photos/freepress/7176734173http://www.flickr.com/photos/foreverdigital/3375076856/http://www.flickr.com/photos/thomasclaveirole/3025075433http://www.flickr.com/photos/ericmay/4817484054http://www.flickr.com/photos/good-karma/429702209/http://www.flickr.com/photos/opensourceway/4639590640http://www.flickr.com/photos/kayaker1204/5436861745http://www.flickr.com/photos/retrogui_photos/7209646120http://www.flickr.com/photos/jadendave/4590318135/http://www.flickr.com/photos/fidenaut/4300320336http://www.flickr.com/photos/cmichel67/174742924http://www.flickr.com/photos/cazatoma/6884981838 http://www.flickr.com/photos/vineetradhakrishnan/4695971616

Panos Panayhello@panospanay.comwww.panospanay.com@SonicBidsPanos