London – local but size of a country

Camden – local but 300k

Camden quarter: Kentish Town

Camden quarter: Kentish Town

Hyperlocal: Le Boc

Hyperlocal: Le Boc

We are NOT just geography

We already have communities: social mediaTwitter, Facebook, forums eg MumsnetWe have glocal identities:North, South, East and West London + Germany,

Bolivia and BirminghamWe have identities of interest:Football, archeology, sea-kayaking

Networked Hyperlocal

Don’t expect hyper-local to pay – it’s a campaignMainstream media can provide infrastructure but not contentNews organisations don’t have experience of networks, they do processesMore ‘hyper’ – less ‘locale’

Prof. Charlie BeckettDirector of PolisHead of Dept of Media and Communications atThe London School of Economics@CharlieBeckettc.h.beckett@lse.ac.ukhttp://blogs.lse.ac.uk/polis/