What is Retargeting?

There are several different online marketing techniques available today.

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Viral• Pay Per Click (PPC)

• Affiliate• Social Media

Marketing (SMM)• Email

And now, Retargeting!

The Facts

• 98% of visitors to a website will leave without buying.

• It can take up to 7 interactions with a consumer before they become a customer.

• 46% of marketers think that retargeting is the most under-utilized online marketing technique.

So – what exactly is retargeting?

You may already be getting decent traffic.

But what do you do about the 98% that leave without converting?

Retargeting is an online advertising technique that focuses only on people who

have already visited your site.

Retargeting works by placing a snippet of code on your site which places cookies on

your visitor’s browser.

Retargeting Needs a Cookie

Cookies are also placed from various ad networks. These cookies allow you to

build a list of “prospects” that have been to your site before.

Network Cookies are Placed Too

These cookies build your list of prospects. This list is used to target display your ads wherever your prospects go online.

It complements other marketing strategies that are geared toward bringing new traffic in.

Then Target Your List

Just a Diagram

Average CPM (cost per thousand impressions) is ~30% lower for retargeting campaigns than for traditional site-targeted

campaigns.

Results: CPMs are Low

Retargeting campaigns average about 2x the CTR of site-targeted campaigns.

Better Results: CTR is very high!

Why does it work so well?

Retargeting keeps your brand on the minds of

your potential customers, increasing the chances of them converting.

Every time your customer sees your ad, your brand gains traction and recognition.

It’s all about finding:

The right people

Do you know who is interested in your product? With retargeting, you're only advertising to people who have been to your website so

you know they're interested.

Audience Segmentation

Group visitors based on where they went on your site or what

actions they performed.

Segment which URL was visited, and market more specifically to that

demographic.

The right ads

Retargeted ads are highly effective because they can be personalized

based on what your target audience is already interested in.

Product Specific Ads

“Window shoppers” are much more likely to come back and

buy from you if they are shown ads and promotions for the very products they are interested in.

The right places

Placing product specific ads on websites that perform the best

increases the chances of conversion. Studies show CTR increases by 40% when ads are

relevant to the site.

Advanced Retargeting Optimization Techniques

There are also advanced techniques to get the most out of your retargeting campaign.

Frequency Caps

Control how often your ads appear

to avoid oversaturation and make your campaign more effective.

Retargeted Landing Pages

Direct return traffic to unique retargeted landing pages with a customized message, like “Welcome Back” to make the experience much more personal.

Optimized Pixel Placement

Strategically place pixels on

specific site pages, such as the next-to-last page of the checkout process, to hone in on prospects who exhibit a high intent to buy.

Conversion Filtering

Add a conversion URL to filter out converted visitors so they are no

longer targeted by your campaign.

Want to learn more?

sales@adroll.com877-723-7655