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What is the #1 reason why Startups fail?

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The TOP reason! They make products no one wants.

SEPTEMBER 25, 2014

Innovation prerequisites

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Customer-CentricFocus

Solution-CentricFocus

Customer-CentricNeeds Seekers

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Red Ocean Blue Ocean

Compete in Existing Market Space

Create Uncontested Market Space

Beat the CompetitionMake the Competition 

Irrelevant

“Defend Current Position” “Innovate and Pursue New Opportunities” 

“The only way to beat the competition is to stop trying to beat the competition.”

Blue Ocean Strategy Kim//Mauborgne (2005) INSEAD

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Phases

1Create Valuefor Customers

Capture Valuefor You

2

A Common Language

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1Create Valuefor Customers

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2Capture Value

for You

A Business Model describes the rational of how an organization creates, delivers and captures Value.

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design

ExecutionResearch

test

design

Research

test

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Core Challengesto tackle BM Innovation

Thinking outside of your own dominant industry logic

1Thinking in terms of BMsrather than technologies and products2

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55 BM responsible for 90% of the world’s most successful companies

Working with BMs will allow you to develop innovative patterns in a structured manner.

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The most important question to ask is:

“How will adapting pattern X change the business model?”

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IoT: An ocean of opportunities

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Get chores done

Never run out of essentials

Never run out of essentials

ConvenienceConvenience

Peace of mind

Peace of mind

Forgot to order 

essentials

Forgot to order 

essentialsLosing time on choresLosing time on chores

Run out at wrong timeRun out at wrong time

Seamless 1‐click ordering saves 

time

Seamless 1‐click ordering saves 

time

Amazon accountAmazon account

WirelessWireless

ReplenishmentReplenishmentMinimalMinimal

150 brands150 brands

SameSame

IoTIoT

Seamless 1‐click ordering saves 

time

Seamless 1‐click ordering saves 

time

Never run out of essentials

Never run out of essentials

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“If you always do what you always did, you will always get what you always got”

(Albert Einstein, 1879‐1955)

Michel Blumenthal – euroVR.netTel : +32 486 58 31 87 – michel.blumenthal@eurovr.net