What Shark Tank and Conversions from SEO Have in Common

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& CONVERSIONS FROM SEO HAVE IN COMMON

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@SEOPollyAnna #SMX #23C

1) Have a Great Product or Service

2) Laser Focus Your Goals & Assets

Leverage content research -Search dialog box at landing page level -Pre Not Provided data -Forget keywords, think about categories & topics -PPC data -Competition -Question Mining

3) Think Outside of the Box

Difference Between Not Provided for Visits and Not Provided for Revenue

Think about SEO not as

Search Engine Optimization but as:

Search Experience Optimization

Search isn't Just Search Engines

Know location of all campaign assets and how you can

optimize them for a topic/category:

-Landing pages -Posts -Video -PR

-Product and other schema -Social sharing structured data

SEO & Topical Assets

Shark - Duane Forrester - SEO & Usability

Shark - Marcus Tober - SEO & Mobile

Shark - Jonathan Colman - SEO & People

Scorecards -Model and build out your scorecard/dashboard before campaign launch -Use storytelling (numbers and words) -Case study illustration

4) Help Non-SEO's Understand

Help Them Understand Link Building

"Build a connection from a site where your target market lives, that's not 'link building' that's smart business, that's good marketing" Eric Ward

Organic Link Building Isn't Going Anywhere

5) Ask for Feedback & Advice

-About how you got them to a landing page? -About your landing page? -About the check out process? -About your social engagement? -About the links you acquire?

What Would Your Customers Think?

6) Think Like a Customer

7) Agree on What Success Looks Like

1) Have a great product or service 2) Laser focus your goals & assets 3) Think outside the box -SEO & Topical Assets -SEO & Usability -SEO & Mobile -SEO & People 4) Help non-SEO's understand 5) Ask for feedback & advice 6) Think like a customer 7) Agree on what success looks

Takeaways for Conversion Tactics for SEO

What Shark Tank and Conversions from SEO Have in Common

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