What the Beatles Could

Learn from using SEO

and Social Media

together?

Karol Pokojowczyk from Colibri.io

It’s obvious that using

Social Media is a great

way to grow a business

and attract new customers.

Also consistent SEO strategy ensures long-term

advantages in terms of

traffic, leads and

conversions.

Combining these two

together and benefiting

from the synergy between

them is what can really

boost your business.

Help! I need

somebody, not

just anybody! =

ROI

According to the “Search

Marketing Benchmark

Report” released by

MarketingSherpa,

the numbers confirm that

there is indeed a great

synergy between Search

and Social Media.

The survey showed that

search marketers who

integrate Social Media

achieve a 59% better rate

of conversion.

According to the source

it is simply because:

Rankings are

driven by

relevance

Relevance

improves

credibility

Credibility

increases

conversions

Need more

proof?

Lets check the

Social Media

Marketing Industry

Report!

Another finding on this

subject comes from 2013

“Social Media Marketing

Industry Report” released

recently by Social Media

Examiner

According to the survey,

the main benefits that

marketers receive from

Social Media presence are

as follows:

89% claimed that Social

Media generated more

business exposure.

69% said they use Social

Media for research and

collecting information

about the market.

64% noticed an increase

in lead generation.

62% reported a rise in

search engine rankings

after using Social Media for

at least two years.

62% of small businesses

declared a reduction in

marketing expenses

thanks to Social Media.

But how exactly

does that work?

A strong Social Media

presence can significantly

influence your traffic and

conversions.

A strong Social Media

presence can significantly

influence your traffic and

conversions.

That’s because:

Social Media are a valid

source of natural and

relevant links to your

website

Anything “viral” seems to

be more significant for

search engine spiders

Social Media allow you to

leverage your inbound

marketing activities

Social Media allow content

to be indexed faster – for

instance, Tweeting cuts

indexing time by a half

Colibri is a tool to measure

the effectiveness of your SEO

and online marketing efforts

to get insights and improve

your goal conversions.

This article was originally published on

GrowthHacker.am. Find out more:

What the Beatles Could Learn from using SEO and

Social Media together?

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO