What the hell is imagineering?!

Post on 14-Apr-2017

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Imagineering!What the hell isit?

“Becausetheworldchanges,wemustgainnewperspectivesandfindnewapproachestovaluecreation.”

Weliveinturbulenttimes.Ourworldischangingatacceleratingspeed.

5globalshifts

Creativity

Connectivity

Collaboration

Convergence

Community

Thefutureisnothinglikethepast.Complexityanduncertaintyincrease.

Wemustrethinkandredefinethewayvalueiscreatedandcaptured.

Imagineering

Complexity-inspireddesignapproachforchangeandtransformation.

Strategicinnovation

Imagineersblendstrategyandcreativeexplorationtodiscoverfutureopportunities.

Organisationtransformation

Imagineersapplyareal-time,sociallyconstructedapproachtochangebasedonfindingcommongroundbyengaginginatransformativedialogue.

Thestrategyemergesthroughinteractionsbetweentheparticipantsinthestrategyprocess.Itisacontinuousdialogue.

Weshiftthefocusfromtheoutcometotheprocess.

Weevokebottom-upmovementsincollaborativewaysusingvariousmethodologies.

Howdoweconstructreality?

Weaskquestionslike…

Howdowebuildanenvironmentforco-creationandsocialchange?

Whataretheimplicationsforstability,changeandtransformation?

1. Commonview2. Socialconstructionofknowledge3. Sharedaspirationfortopperformances4. Aconstantflowofnewinitiatives

Thepay-off

Deliverables

Imagineersco-createnarrativesandartefactsthatgenerateresponse,commitmentandparticipation,andbuiltplatformsthatallowanyonetoinitiate,recruit,suggest,andexperiment.

CreativeScrumcoreservices

Imagineering,contemporaryconsultancy

Servicedesign

Workshopsinthedesignmode

Start-upcoaching

Fieldtripsforbusinessandcuriouspeople

Traditionalconsultancy

CreativeScrumImagineering|KoninklijkeMarinelaan 1a|2251BAVoorschoten|TheNetherlands| +31(0)717851553|creativescrum.com

Imagineersusethenarrativemodeasanadditionallenstolookatstrategising.