What the Hell is the Internet Anyway? - A History of the Web

Post on 21-Jan-2015

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Learn how the history of the Web relates to your online marketing success. The presentation covers the history of the Internet from the launch of Sputnik up to 2013. For speaking engagements please contact me via: http://vimi.co/contact/

transcript

The Internet

What the hell

is it anyway? A Brief History ...Updated

Integrity. Simplicity. Fun

Where we do

business

What the hell is the Internet anyway

?

This?

This?

THIS?

THIS?

THIS?

THIS?

It’s nonof the

above…

A system of millions of private and public interconnected computer networks using

the standard Internet protocol suite (TCP/IP)

It’s the

HARDWARE

You @ Your-network

Email[1971 – Ray Tomlinson]

VOIPVoice over IP

[1994 – Alon Cohen

& Lior Haramaty]

…and a host ofother technologies

In 1957 Russia

did this…

…and freaked out the rest of

the world

The USA came up with 2

responses…

We all know this happened:

11 years before that, this happened:

in 1958 Eisenhower

established the

Advanced Research

Projects Agency (ARPA)

to ensure the US

maintained a technological

edge over Russia.

One of ARPA’s areas of

focus was

Computer Science

[Joseph Carl Robnett

Licklider - “Lick”

- Predicted interactive computing, The Internet,

The Web, etc

In 1962 MIT PHD J.C.R. Licklider

was commissioned by ARPA to outline:

“...A globally connected computer network which enables anyone to access data from anywhere…”

This is 1st description of computers not only as calculating machines, but also as:

“...joyful tools, serving to inspire creativity, and provide gateways to a vast world of information…”

[Dr. Danny Cohen- Pioneered visual realtime interactive

flight and radar simulation]

“…In the Beginning, ARPA created the ARPANET.And the ARPANET was without form and void.

And darkness was upon the deep.

And the spirit of ARPA moved upon the face of the network and ARPA said, 'Let there be a protocol,' and there was a protocol. And ARPA saw that it was good.

And ARPA said, 'Let there be more protocols,' and it was so. And ARPA saw that it was good.

And ARPA said, 'Let there be more networks,' and it was so…"

Contrary to popular Legend

ARPANET was not conceived to survive this:

“…ARPANET came out of our frustration that there were only a few powerful research computers in the country, and many researchers, who needed access to them, were separated from them geographically…”

[Dr. Charles M. Herzfeld

- Personally took the

decision to authorize the

creation of the ARPANET]

Things were bad enough without worrying about

bombs...

1965: “M1”Gordon E. Moore

predicts the power of chips will double every

2 years. This growth rate pushes the

Internet’s evolution.

The first 4 ARPANET computers used different operating systems, forcing designers to come up with a common set of rules they all could follow. This was the Network Control Protocol (NCP).

In 1983, ARPANET switched to the TRANSMISSION CONTROL PROTOCOL & INTERNET PROTOCOL SUITE

TCP/IP

…It’s used to this day

What does this teach us?

The Internet was

DESIGNED TO

MAKE INFORMATION

ACCESSIBLE

…so using it to

restrict access to

data is unnatural

The Internet is enabled

by WILLFUL adherence to

PROTOCOLS

…and working outside this

framework is ill advised

We’ve always

had BUGS

Major milestones before the World Wide Web:

The 70’s & 80’ssee computers and networks

spreading from strictly academic and military

applications to commercial and private ones too

1975: Telenet is established

The first commercial Internet Anyone can access for a fee

1976:Queen

Elizabeth sends an

email

1976: Two guys

named Steve start

selling these…

[Apple ][ - 1977]

...a year later

they start the

PC revolution

1980:ARPANET crashes due to the

1st Virus

1983:The Birth of the

Domain Name System - DNS

The Domain Name System maps out the relation between the numerical addresses of host computers, and the names associated with them.Prior to its inception these were maintained locally on each machine, however the growth of the Internet soon made this impossible.

…The DNS is basically this

for the Internet

DNS distributes the responsibility for assigning and mapping domain names by designating Name Servers for each domain. They’re assigned responsibility for their domains, and can assign responsibility for their sub-domains.

Distribution makes DNS fault tolerant and avoids the need for any single central register to be continually consulted and updated

In Aug 1990

Sir Tim Berners-Leepublished a proposal to build a

WorldWideWeb- “A web of hypertext documents to

be viewed by browsers using a

client–server architecture”

28 years after

“Lick” wrote his

memos…

…2 months

after he passed

away

By Christmas 1990 Berners-Lee using this

machine had built everything needed for a

working Web:

The first Web Server,

The first Web Browser,

…and the first Web Pages

Things start moving FAST…

1992: Over 1,000,000

computers connectedto the Internet

1994:

Yahoo | Amazon

1995:Sun releases Java,

Ebay, AOL & MSN go live

Top TLDs:.com, .edu, .net, .gov, .mil

1996:The “Browser Wars”

New releases every quarter set new standards for software

development

Top TLDs:.com, .edu, .net, .uk, .de

Feb 19, 1996:

Marc Andreessen

(Netscape) is the 1st

WWW celebrity

Netscape is valued

at $2.9Bn

Marc is 24

...a decade later Mark

Zuckerberg launches Facebook.

He’s also 24

It’s already very clear

that the Web is big

MONEY

1997:Business.com sold

for $150,000

Top TLDs:.com, .edu, .net, .jp, .uk

1998:

Google | Paypal

1999:The Millenium BUG!

Business.com resoldfor $5,700,000

Online Banking goes mainstream

2000:

The WWW celebrates its 9th birthday.

There are 1,000,000,000 web pages...

2001:

Wikipedia

Mobile web and P2P

2002:

LinkedIn debuts. The birth of “Social Web”

2003:

Myspace and Hi5 debut

Switzerland votes online

2005: M220

20 Years after Moore’s Law is formulated computers are

1,048,576 times more powerful than they were at the dawn of

the Internet

2005:

Youtube

2006:Twitter and Wikileaks

debut

2007:

iPhones bring mobile web to the masses,

Kindle debuts - revolutionizes reading,

Google Docs popularizes Cloud Computing

2008:

Campaigning via Social Web finances

Obama’s victory, Android debuts

2009:

Wolfram Alpha and

Foursquare debut

2010:

Cyber warfare - Stuxnet virus cripples Iran’s

nuclear program, Apple debuts the iPad

2011: The Arab Spring

Popular movements mobilize online,

The web serves as a viable alternative to state media

2012: Facebook crosses the 1,000,000,000 users mark

2013: Edward Snowden reveals the NSA and other

intelligence organizations have been spying on

electronic communications on massive scale for years

Next?

Video’s share in online traffic,

already estimated to be over 50%,

will keep increasing as the web and other

media continue to converge

New Form

FactorsNew gadgets will

fundamentally

change the way we

interact and utilize

the web.

Eventually we

might embed the

web in our bodies

Faster/Wider

AccessNew technologies will

bring fast internet to

EVERYWHERE

The Internet of Things

Your fridge knows you’re out of milk.

Your watch knowsyour blood pressure...

Location aware services will become

mainstream as part of a larger trend…

The Death of Privacy We’ll be encouraged to share more of our data

online. Governments, companies and crooks will

find new ways to utilize it (...for our benefit?)

There’s Nothing New Under the Sun

The Next Big Thing

might be enabled by

new technology...

...But will succeed only

when it helps serve our

most basic needs

Questions?

Post to our Facebook page:Facebook.com/vimidotco

I promise to reply : )

Thanks!…I’m at mi@vimi.co

Mike