CRMin

2018

Ways that a business is done is evolving at a

lightning pace. While a lot is been speculated in the

domain of IoT and Artificial Intelligence but CRM will

continue to evolve and play a significant and imperative

role in the domain of business.

The coming year promises new opportunities

as well as new competitive threats so you

need to be armored to face it in the best

possible way!

As competition rises, meeting these demands

needs a rock solid customer experience at each and every touch

point.

Thereby this constant customer

relationship management will give

an increased scope to artificial

intelligence, big data, automation

and of course analytics.

Businesses are evolving and so

are the CRM systems, they are

gradually morphing from just

being a mere record of

customer interaction to a

broader spectrum of customer

experience.

CRM will for sure embrace CX this coming

year. So let’s see a few innovations that are

expected to create a little stir in the CRM in the

upcoming year.

STRONGER & DEEPER INTELLIGENCE

CRM systems are constantly

evolving in this direction and

aid in bringing together more

contact data and making it

more meaningful, prompt and

actionable through improved

dashboarding.

The first iteration of this will result in a highly classified AI based system for drawing

valuable insights from customer needs and figure out the appropriate experience for

them.

2018 will witness a lot of more visual representation of data and more of automated analysis.

AUTOMATED WORKFLOW ESTABLISHMENT

In the coming year manual labor will be considered

as an obstacle and it will be avoided as much as

possible as it goes in the opposite direction of the

dynamic business.

Taking advantage of machine learning that

uses repeated usage patterns the CRM

systems coupled with AI will figure out

alternatives to reduce manual work and trigger

automatic actions based on a customer’s

usage patterns.

SOCIAL MEDIA DATA

LinkedIn is

emerging as the

most popular data

gathering system

which the

companies are

using for accurate

customer data.

AUTOMATIC DATA ENTRY

This year CRM will look forward to

replacing repetitive tasks like data

entry so that sales reps can focus

more on other vital aspects of

strategies and closing deals.

CRMs will try to prepopulate

data and fill in the required fields

from the available demographic

and firmographic information and

making the things more

convenient.

CRM seems to hold a little negative

reputation that requires a lot of manual data

entry from users thereby reducing adoption.

IoT INTEGRATION

IoT or Internet of Things are

taking the over the

businesses at a lightning

pace.

So we can be sure to

witness that CRMs will

soon begin to look

forward to seamlessly

integrate with the IoT

device and take inputs

from phones,

wearables, home

devices, etc to get a

crystal clear picture of

the customer.

Incorporating and utilizing IoT data

contextually in the process of sales

it will unlock unsaid potential and

opportunities going a long way

making contributions to superior

Customer Experience.

This year will definitely be an exciting year for the world of CRM.

There will be innovation & enhancements around automationand a lot of experiment to cater to

quality Customer Experience.

Mail us at:

sales@algoworks.com

Contact us at: +1-

877-284-1028

Don’t miss to grab some extra knowledge about CRM

here.

Don’t miss to grab some extra knowledge about

CRM here.

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