Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Agenda For The Day

• Environmental Scan– Italy– Australia

• What Would Walmart Do?

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Italy

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Population: 59,083,000Population Density: 200.78 (people per sq km)

Demographics

Regulatory Environment

Ease of doing business:• Ranked 78th out of 183 countries in 2010, 54th out of 183 countries in 2009•Overregulated

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Competitive Environment

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

• 6th largest market economy• Per capita income is $26,760.• Family- owned business is backbone• Unions = 40% of workforce

Economic Environment

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Socio-Cultural

• Family, Food, Fashion • A tavola non s’invecchi mai – One never grows old at the

table!• Prefer markets for fresh, home-made meals• Value “la bella figure”

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Australia

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Demographics

•Population: 212,948,000•Population Density: 2.8 (people per sq km)•Average Car/Household: 1.65

Regulatory Environment

Ease of doing business:• Ranked 9th out of 183 countries in 2010• Low regulations

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Competitive Environment

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Economic Environment

•Unions = 4% of workforce

•Australia has 14th largest economy by GDP

•Per Capita Income = $26,760

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Sociocultural Environment

•20% of population foreign born

•40% of mixed culture origin

•10% migrated from Asia, specifically India and China

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

Natural Environment

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

What Should Walmart Do?

• AVOID• Why?– Space– Ease of Business– “La Bella Figure”– Failure of MNCs

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

• Go Ahead with a Joint Venture• Why?– Growing Retail Industry– Similar Cultures– Trade relations

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

What Should Walmart Do?

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project

What Should Walmart Do?

THANK YOU!

Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project