What You Should Know About thePharmacy as a Media Channel

It Reaches a Huge Audience of Potential Patients

It is More Efficient than Other Media Vehicles

It is More Efficient than Other Media Vehicles

It Provides Access to Consumers Nationwide

U.S. total retail sales in drug stores in 2014$239.8 Billion The average American lives within

2 miles of a pharmacy

that’s close!

Consumers are Shopping the Pharmacy Aisles Every Day

U.S. consumers make 26 trips a year to purchase OTC products 81% of adults

use OTC medicines as a

first response to minor ailments

Chronic care conditions index heavilyacross the OTC aisles

Over 100 million Americansuse vitamins and dietary

supplements each year – mostare purchased in chaindrug and mass outlets

It is a Convenient Resource for Health Products and Services

It Accommodates Actionable Measurement Techniques

Statistically reliable results based on actual script sales data

Unique Tools and Insights Assure the Right Audience is Reached

• Demographic, geographic factors

• Household income

• Rx/OTC sales data

• Ethnic audience presence

• Rx product distribution

• Online health condition search

• DMA’s

• Category development indices

• Shopper traffic information

TARGETING TOOLS

The average U.S.household spends $340 per

year on OTC products

10.5 millionannual visits to clinics

18.5 million flu shots

administered annually in pharmacies

It is a Platform for Healthcare-Focused Action

It is Where People are Looking for Information and Answers

In a recent survey, 42% of patients had a conversation with their pharmacist about their prescription drugs, and

26% discussed over-the-counter medicines.

www.rx-edge.comMichael Byrnes610.431.760michael.byrnes@rx-edge.com

Sources:

http://www.nielsen.com/us/en/top10s.html • http://store.mintel.com/the-drug-store-shopper-us-february-2015 • http://www.nacds.org/pdfs/pr/2012/rximpact-0312.pdf • http://www.chpa.org/marketstats.aspx

http://www.drugstoremanagement.com/index.htm • http://www.drugstorenews.com/article/capturing-chronic-care-marketshare • http://tvbythenumbers.zap2it.com/category/daytime/soap-opera-tv-ratings/

http://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/ • http://store.mintel.com/the-drug-store-shopper-us-february-2015 • http://www.drugstoremanagement.com/index.htm

http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but- just-2-of-primary-care-market/ • http://www.integratedresearch.com/techniques/controlledstoretest.htm

http://www.pharmacytimes.com/publications/issue/2010/january2010/featurefocusvaccinations-0110#sthash.EZLrQfLD.dpuf • http://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/

http://www.publichealthreports.org/issueopen.cfm?articleID=2924 • http://www.chpa.org/marketstats.aspx • http://health.usnews.com/health-news/articles/2013/06/25/do-you-need-vitamins-and-supplements

http://www.jhsph.edu/research/centers-and-institutes/roger-c-lipitz-center-for-integrated-health-care/Guided_Care/GC_Chronic_care_facts.html • http://www.consumerreports.org/cro/pharmacies.htm

http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but-just-2-of-primary-care-market/ • http://www.tvb.org/trends/4718/4706 • Magazine numbers were collected by

publication's media kit (People, Good Housekeeping, Ladies Home Journal, Better Homes and Gardens, and Marie Claire)