Post on 19-Aug-2021
transcript
INTRODUCTIONA strong foundation of knowledge and experience. A dedication to
work of exceptional quality. Those were traits of the legendary Gorō Nyūdō Masamune, widely recognized as Japan’s greatest swordsmith.
Through Masamune, we aim to bring those same qualities to our work in communication: carefully crafted narratives that stand out
from the crowd and help your business connect with its audience in meaningful ways. That is communication with an edge.
WHAT’S IN A NAME?
WHO AND WHATTHE BASICS
Masamune is a São Paulo-based Brazilian communication agency, and the recent culmination of a long-time dream of its founder, Renato Almeida.
With nearly 10 years of professional experience in the video games industry, we offer a wide range of communication services, from PR and Marketing to Community Content and Business Partnership Development.
Adapting global strategies to the local needs of the Brazilian and Latin American markets.
OUR SPECIALTY
RENATO ALMEIDA
A friendly Brazilian who has been a hardcore gamer all his life, and for the past decade has built an experienced career in the video games industry.
Having worked in a wide range of communication areas such as PR, marketing, content development and community management, Renato is always up to the challenge when it comes to using creativity.
Now, after years of honing valuable connections and knowledge, he works through his company Masamune to contribute to the growth of this industry he is so passionate about.
THE FOUNDER
EDUCATION
FAAP Bachelor of Communication, specialized
in marketing and advertising
UFSCar Master of Philosophy, specialized in
Language Philosophy
FAAP Bachelor of Fine Arts, specialized in Film Studies
RENATO ALMEIDA: THE NUMBERS
19620+42
15 YEARS
516Games promoted
Companies representedGaming systems owned
XP in the entertainment & gaming industries
Physical games collected
AND HOW WE DO IT
OUR WORKGetting to business
WHAT WE DOSERVICES
PR
COMMUNICATION
COMMUNITY
CONSULTING SERVICES
Advertising, Communication Strategies, Business Partnership Development
Community & Social Media Management, Content Development
Analysis of global communication strategies and adaptation to local markets
Press, Media & Influencer Relations, Events & Game Shows, Press Trips
12
3
OUR APPROACHEven before founding Masamune, Renato’s professional
experience was built upon 3 core beliefs, which have now become the foundation of our approach.
GETTING THE JOB DONE
To reach your audience and be heard, you need
That creative challenge is our passion!
Successful communication comes down to
with your audience, partners and the market
It’s not (just) fun and games. It’s about
and delivering results. Every time.
STORIES THAT CUT THROUGH THE NOISE
FORGING LASTING CONNECTIONS
TAKING PRIDE IN OUR CRAFT
FOCUS ON CREATIVITYSTORIES THAT CUT THROUGH THE NOISEWith the staggering number of games released all the time, communicating the story of your product is more important than ever.
At Masamune our biggest passion is working with our clients to craft the right narrative. From personalized press kits that appeal to everyone’s nostalgia to animatronic alien eggs in the subway system, we create stories that cut through the noise and resonate with your audience, even in today’s crowded market.
STORIES THAT CUT THROUGH THE NOISE
Groundbreaking PR/marketing plan involving the creation of an animatronic Alien egg in the São Paulo subway, along with a specially crafted PR narrative that resulted in the Alien: Colonial Marines Press Trip.
ALIEN : COLONIAL MARINES (2013)
STORIES THAT CUT THROUGH THE NOISE
Creation of a simple yet engaging PR plan for the nostalgic release that brought the Mickey Mouse classic back to the video game world, proving that an impactful campaign doesn’t need to break the bank.
CASTLE OF ILLUSION: STARRING MICKEY MOUSE (2013)
A SOLID NETWORKFORGING LASTING
CONNECTIONS The essence of communication is helping companies connect to their audience — whether that audience is the press, gamers, or the industry as a whole.
At Masamune, we recognise the human investment that goes into forging these bonds: it is the key to truly engaging, organic connections that form the basis for success.
With our extensive experience in the Brazilian and Latin American markets, we have cultivated a well-established network that we are always ready to connect to the needs of your business.
FORGING LASTING CONNECTIONS
The biggest and most successful Konami Gamers Night to date, held at Arena Corinthians (2015)
CLIENTS REPRESENTED AT PRESS TRIPSE3 2017
2016
2015
2014
2013
2012
2011
Shadow of the Tomb Raider Global Reveal Event 2018
Deus Ex: Mankind Divided LatAm Tour 2016
Square Enix Showcase 2016
Metal Gear Bootcamp 2015
Bandai Namco Global Gamer’s Day 2014
Aliens: Colonial Marines Dallas Press Trip 2013
CCXP 2017
2016
2015
BGS 2017
2016
2015
2014
2013
FORGING LASTING CONNECTIONS
EVENTSINFLUENCERS
WEBSITES
PORTALS
MAGAZINES
PROFESSIONALISMTAKING PRIDE IN OUR CRAFTOf course, creative work and strong connections are only one side of the story: we understand that at the end of the day, both of these mean very little if they don’t generate the results to match.
At Masamune we are dedicated to delivering the best service possible, in order to guarantee you get the results you need. Our work is always based on a thorough analysis up front, setting you up for success. Finally, the impact is carefully evaluated upon completion, providing you with valuable insights for the future.
We take pride in turning ideas into solutions and profitable results.
TAKING PRIDE IN OUR CRAFT
Examples of cover stories obtained on the official Playstation and XBox Magazines
Former Digital Brand Manager at SEGA of America
“ Ken J Balough
I would also like to express how pleased we have been with Renato. Our Creative Director has expressed on many occasions how easy he
is to work with, and how he has tremendous follow through to get the assets he needs. [...] Renato understands our brands, was incredibly
professional, and represented our products perfectly.
YAKUZA 6Case Study
client SEGA & Ecogamesyear 2018
COMPLETE PR STRATEGY
THE CHALLENGEHow to convince the Brazilian gaming press (many of which didn’t know the Yakuza series), that Yakuza 6 is
the perfect game for newcomers to the series, despite being the latest game in the franchise?
UNDERSTANDING
THE RESULTS
TOTALS EDITORIAL PIECES64 clippings42 reviews119,046,346 media impressions
PRESS RELEASES76 clippings111,345,781 media impressions
SPONTANEOUS COVERAGE26 clippings18,822,532 media impressions
166249,214,659
Clippings
Media impressions
Most successful western release for the Yakuza franchise yet!
BRAZIL IAN PR CAMPAIGN METRICS
THE EXECUTION- Creation of a complete PR plan from scratch, exclusively tailored to the Brazilian media landscape
- Custom press kits, focusing on the charisma of main character Kazuma Kiryu and the history of the series with the potential for generating organic shares
- Convincing the media and local influencers to delve into the game despite the language barrier.
OUR STRATEGY
PR PLAN EXECUTION
Handcrafted press kit sent to 10 influencial Brazilian gaming media outlets, featuring an omiyage box from in-game convenience store Poppo, filled with Japanese treats, and the will of Kazuma Kiryu.
EXCLUSIVE PRESS K ITS
PR PLAN EXECUTION
Main character Kazuma Kiryu’s will, containing the letters with his memories, inviting reviewers to immerse themselves in the frachise’s highly acclaimed story, even without having played the previous games in the series.
THE WILL OF KAZUMA KIRYU
PR PLAN EXECUTION
Invitation from Kazuma personalized to each media outlet, asking them to stand by his side on his journey. These honored reviewers were later gifted with a place in Tojo Clan’s Hall of Chairmen.
PERSONALIZED INVITATIONS &TOJO CLAN’S HALL OF CHAIRMEN
Organic social media shares of
press kit by various media outlets, with a combined reach
of more than 400k followers in Brazil.
PRESS RESPONSE
OUTSTANDING ACHIEVEMENTS
Cover story on “Official Playstation Magazine”, a franchise first, with 14 page dossier
Main story (digital and print) for “O Povo”, one of
the biggest newspapers in the Northeast of Brazil
OUTSTANDING ACHIEVEMENTS
Yakuza 6 was featured on some of Brazil’s biggest online news and entertainment portals, such as O Globo, R7.com and Portal Terra.
Featured on the culture and entertainment section of Bom Dia SP, one of the most watched morning shows
by TV Globo for the state of São Paulo.
Positively previewed by top Brazilian influencers, such BRKsEdu, Lucky Salamandar, Hagazo, Gigante Richard and more.
renato@masamune.com.br
+55 11 9 4992 3740
@save_ral
ralfilmes
phone
skype
RENATO ALMEIDA
CONTINUE?
www.masamune.com.br