Post on 12-Jun-2015
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What’s Google been up to lately?by Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/
Search Quality & Web SpamSeries of various algorithms and iterations.
Index Bloating• Thin, automated, repetitive content pages• Indexable search results and tags• ‘SEO’ keyword pages
Reference:googlewebmastercentral.blogspot.com.au/2011/05/more-guidance-on-building-high-quality.html
Poor UX• Ad placement • Navigation, Design & Layout
Reference:http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html
Over-Optimisation• Inbound Links: Anchor Text• On-Page Tricks• Keyword Stuffing
Reference:support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
Link Schemes• Automated• Blog Networks• Spam• Mass-Scale ‘Clever’ Tactics
Reference:seomoz.org/ugc/why-link-schemes-fail
Penalty.What to do?
- Technical Problems.- Algorithmic Filters.- Manual Action.- Actual Penalties.
Traffic / Rankings Affected
No Yes
Link WarningNo
Yes
Technical Audit
Technical Issues?No Yes
Fix
PreventativeLink Audit
SitewideNo YesSelectiveLink Audit
De-indexed YesNo
Link Removal
Determine Affected Pages & Keywords
Reconsideration RequestDisavow
Helpful Tips.And time savers.
Inbound links with rel=“nofollow”Not part of Google’s link graph.Can’t help. Can’t harm. Period.
TIPS
Links from de-indexed networksNo longer have the capacity to harm youCan harm if re-included, which is unlikely.
TIPS
Google Webmaster ToolsIt’s enough to clean links exported from GWTNo need to pay for additional tools. Nice!
TIPS
Don’t remove all your linksIdentify bad links and remove in stages.Document and communicate frequently.
TIPS