Post on 09-May-2015
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What’s More Important Than The Next Big
Thing? 5 Mega-Trends For The Digital
Future of Business & PR
Dr. William J. Ward aka DR4WARDSocial Media Professor
1. Change & Acceleration – Everything is Beta now.
Spread of Earthquake Related Tweets -
5.8 mag earthquake Epicenter VA
Aug. 23, 2011
Click On Image To See Data Visualization
Twitter, faster than earthquakes
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100,000 times as much ram as Apollo Guidance Computer
1000+ times faster than the computer used to land the orbiter on the moon
16 million colors vs calculator-like display of the AGC
2. Visual & Text – Less is more.
1,000 Pages
1,000 Words
140 Characters
555 Million Users
11.7 Million Users
3. Integration & Convergence - Internal and external change, transmedia storytelling.
"At Ford, social media is bigger than advertising," - Matt VanDyke, Director U.S. Marketing CommunicationsFord Motor Co. January 12, 2012
What is MyWalmart.com•Online Community where associates connect, interact & engage•For Walmart Associates Only•Blend of social media and useful information and tools
Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic
What internal partners do they attract?
• Marketing• Associate Brands• Operations • Benefits • HR • Payroll • Community Outreach• Corporate Communications• Walmart Foundation• Sustainability • Training
Social now spans all agency disciplines with Social@Ogilvy February 13, 2012
Transmedia: The Intersection of the Digital and Physical Worlds
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4. Networking & Curation - The filter for discovery, organizing &
sharing
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. ~ IBM
Value
Noise
5. "Big Data" – Analytics and Metrics to measure & reward
“2011 Bonus Multiplier.” - Larry Page, Google CEO
• All employees will need to get behind Google’s new social strategy
• Even employees not directly involved in building its social products are expected to contribute by testing and reporting feedback.
• If Google’s social strategy fails, employee bonuses would shrink by 25% If it succeeds, they’ll be 25 % larger.
How do they keep employees coming back?
• Build trust through reliable, consistent communication.
• Stay relevant by focusing on key topics for associates.
• Simplify lives through access to tools and resources.
• Acknowledge associates thoughts, opinions, and experiences.
ROI?
• Reduce Call Center Volume • Quicker Response• Increase Employee Satisfaction
What’s More Important Than The Next Big Thing?
5 Mega-Trends For The Digital Future of Business & PR
1. Change & Acceleration – Everything is Beta now.
2. Visual & Text – Less is more.
3. Integration & Convergence – Internal and external change, transmedia storytelling.
4. Networking & Curation - The filter for discovery, organizing & sharing
5. "Big Data" – Analytics and Metrics to measure & reward
A Paradox?
Stay Thirsty, my friends
Click On Image To Link To Video
Dr. William J. Ward aka DR4WARDSocial Media Professor
@DR4WARD