Post on 06-Dec-2014
description
transcript
Hybrides-Sozial-Multiscreen-Search-OnDemand-Video-App-Linear-Plattform-TV
What's next?
EINE PRÄSENTATION VON BERTRAM GUGEL
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Die Zukunft des Fernsehens?
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Nein,die Gegenwart!
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We tend to overestimate the effect of a technology in the short run and
underestimate the effect in the long run.– Roy Amara
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Wo stehen wir heute?
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NEUER ZUGANG
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Gebt uns was wir wollen!
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87% der Nutzer sehen TV-Inhalte on demand
13% live
TV ist ein on demand Medium
http://downloads.bbc.co.uk/mediacentre/iplayer/iplayer_performance_monthly_0911.pdf
10Nielsen: THE CROSS- PLATFORM REPORT QUARTER 1, 2011
+27min
-35min
Problem für die lineare Übertragung.
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Choices go from finite to infinite. Navigation goes from sequential to random access. And audiences choose content by the item far more than by the collection. We’ve gone from the packaged and channelized to the unbound and itemized. Autonomous albums are fragmented into songs; series into clips;
– Ben Elowitz, CEO Wetpaint
http://netzwertig.com/2010/07/15/spotify-gruender-daniel-ek-die-mp3-datei-ist-zur-url-geworden/
Disaggregation
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Das ganze Netz auf Zuruf
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Apps steuern den Fernseher
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AirPlay öffnet ein neues Universum
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Suche zerstückelt das Programm
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„The central challenge to the folks running the traditional aspects of content businesses is that their business models are based on moving the containers around. No containers means no business model. Chaos.“
Brady Gilchrist http://www.slideshare.net/Bradygilchrist/the-death-of-tv
NEUER KONTEXT
Unendliche Auswahl ...
19Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY
YouTube plus Hangouts
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Watch with Friends, anyone?
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Unterhalte mich 30 Minuten.
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Freunde gestalten das Programm
Tweek.TV SocialGuide.com
Likes/Sharing
Personalisierung durch ...
Tweets
Checkins
Verhalten
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TV liebt Twitter ...
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Twitter als EKG des Programms
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Interaktion mit TV-Inhalten
3m
50cm
10cm
Interaktives TV
28http://www.engadget.com/2011/01/29/study-shocker-mobile-users-piddle-around-on-the-internet-while
86%
14%
No Usage Mobile Internet usage
Parallele Smartphone Nutzung während des Fernsehens
56 %
40 %
37 %
33 %Mobile AppsBrowsingSocial NetworkingTexting
Smartphones fördern Interaktion ...
NEUE INHALTE
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What's going to kill movies and TV is what's already killing them: better ways to entertain people.
– Paul Graham, Y-Combinator
http://ycombinator.com/rfs9.html
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Welten prallen aufeinander ...
>1h Dokumentationen
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Neue Vertriebsmodelle ...
170.000 downloads für $4,99
3.000.000.000 Views/Month
Neue Studios und Produzenten ...
... mit originären Inhalten!
Mortal Kombat: Legacy @ Machinima
= Cable 2.0
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+
+ $100M für Inhalte+ Live streaming= Enabler
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Restricting access to content is a bad business model in the age of a global network that costs practically nothing to distribute on.
– Fred Wilson, Union Square Ventures
Neue Verwertungsfenster ...
http://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html
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Chance zum Direktvertrieb!
$1 Mio in 12 Tagen!
https://buy.louisck.net/news
NEUE ANBIETER
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TV670 MioCHF
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Amazon/Hulu/Netflix
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vs.
Das Spiel beginnt in UK
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All3MediaBBC WorldwideCBSChannel 4’s 4oDDisneyITV, Lionsgate UKMGMMiramaxMomentum PicturesNBCUniversalParamountSony PicturesTwentieth Century FoxViacom
vs.
Kampf um online Inhalte
Sony Pictures Warner Bros.
Entertainment OneStudio Canal
DisneyLionsgate
Momentum ITV
BBC Worldwide
£4.99 £5.99
Netflix & Hulu produzieren Inhalte!
Netflix – Lilyhammer
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= Guide
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„We’ve talked to broadcasters about putting their whole EPG as events on Facebook, and letting people RSVP to them to get a reminder.“Christian Hernandez Gallardo – Head of International Business Development Facebook
http://blog.mipworld.com/2011/04/liveblog-facebook-on-engaging-passionate-fans/
Facebook als TV Guide 2.0
= Plattform
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„Facebook would stream Vevo's music videos and the two companies would sell ads and share in the profits, the sources said.“
http://news.cnet.com/8301-31001_3-57362453-261/facebook-in-talks-to-replace-youtube-as-vevos-host/
Facebook als Medienplattform
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Microsoft/Sony
Darf ich vorstellen? XBox Live
The XBox is an entertainment device.
We see nothing but opportunity there.
HD Inhalte über das INTERNET
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30 Std Video pro Monat!
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Google/Apple
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“Google is in the very, very early phases of adding consumer products to our portfolio. [...] The media industry didn’t see us as that. They saw us a search company.”
– Andy Rubin SVP Mobile @Google
http://allthingsd.com/20111019/google-music-store-with-a-twist-coming-soon-says-android-boss/
Überarbeitetes Google TV
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One more thing ...
?I finally cracked it.
– Steve Jobs
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What‘s next?
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Connect the dots ...
NACHFRAGE
NEUER ZUGANG
NEUER KONTEXT
AN
BIET
ER
INH
ALT
E
Vielen Dank!
KontaktBertram Gugel
M: +49 179 22 1 77 63
bertram.gugel@gmail.com www.gugelproductions.de@digitalerfilm