Post on 14-Apr-2017
transcript
What's one marketing tactic that's working for you, today?
35 Salesforce Connections atten ees re eal etaile acco nts of ic ar etin tactics are ri in real res lts
Marketers are e t te t er t s est ra t es t s st a es et
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Dana Mulvhill Crystal Springs Resort
“From a hospitality stand point, sending out pre-visit emailcommunication to our guests 5 and 14 days before their staywith a focus on activities and areas where you need to make
a reservation has alleviated disgruntled guests, taken care ofunecessary phone calls and provided a better overall
experience for our guests.”
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Lara BakerAAA Arizona
“We send an automated email to customers who have a road service call but who do not purchase a
battery. It’s sent the following day and informs customers of our mobile program. We get a
good conversion rate on it!”
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ancy Wea er
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Alex DeMarcoBankers Insurance
“Following up our B2B emails with personal phone calls by our interns to both the readers with one script and
the non readers with another script.”
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iche e am e e a erse
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Lynn GonzalesHealthGains
“SEO marketing is our main source of revenue for marketing,paired with email campaigns to nurture the leads until
they are ready to talk to a sales rep. Essentiallyjust having new keyword focused content daily
or weekly.”
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ric o dstein
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Dan LeBlancThe PocketSuite
“PUSH notifications to get people to engage with our mobileapp. Sending the same content to get people to engage with
the app did not seem to work as well as sending a PUSHnotification which then took them directly into the app.
Very interesting!”
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