Post on 23-Aug-2014
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What’s The Weather Like?
@SimoAhava
#measurefest
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
Is Circumstance a factor in online behavior?
#measurefest | @SimoAhava
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
What can weather tell us?
Weather – type
Sessions
Revenue Avg. Order Value
Per Session
ValueClouds 58,434 €61,468.20 €157.61 €1.05Clear 50,962 €52,417.60 €147.66 €1.03Rain 20,743 €23,312.60 €175.28 €1.12
#measurefest | @SimoAhava
Implementationhttp://www.simoahava.com/weather
Google Tag Manager
Weather API
#measurefest | @SimoAhava
Implementationhttp://www.simoahava.com/weather
1. Visitor arrives on website
#measurefest | @SimoAhava
Implementationhttp://www.simoahava.com/weather
2. A custom cookie determines if page view is first in session
#measurefest | @SimoAhava
Implementationhttp://www.simoahava.com/weather
3. Identify visitor IP
#measurefest | @SimoAhava
Implementationhttp://www.simoahava.com/weather
4. Geolocate the visitor
#measurefest | @SimoAhava
Implementationhttp://www.simoahava.com/weather
5. Poll for weather at visitor location, parse data and store in dataLayer
#measurefest | @SimoAhava
Implementationhttp://www.simoahava.com/weather
6. Send to GA as a non-interaction event, using session-scope custom dimension
#measurefest | @SimoAhava
Caveats
cost of using external api
custom metrics are count only
weather is ”now” and ”here”
actual insights require context
…and a lot of data
Thank you@SimoAhava
http://google.me/+SimoAhava
www.simoahava.com