Where does my website stand with Google?

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Where Does My Website Stand?

Web: www.urbanriver.com Tel: 0191 423 5688 Email: info@urbanriver.com

Side Bar Ads Are No More

Key Changes

• Now only 7 ads on first page• 4 above the organic results (an increase of 1)• 3 Below the organic results• Similar Layout to Mobile SERPs

What Does This Mean For My Website?

1. ‘Potentially’ be prepared to pay more per click

2. SEO suffers again3. Get optimised4. Hang on a second

Google Compare is no more

• Unfair competition and potential lawsuits in the offing.

• It wasn’t producing the revenues they expected. (UK and US)

• Hey look at that 4th new AdWords position though

Google Accelerated Mobile Pages

What Are They?

• A superlight version of the mobile web• Remove most elements that cause slow load

speeds (JavaScript and 3rd party tracking code)• Typically load 4 times faster and carry a tenth

of the data.

Why Are They Important?

• Page speed is a key part of the Google’s ranking algorithm. (They will be stand alone factor soon)

• Visual signs in search (Green lightning bolt)• How much of your web traffic is currently

from mobile?

In the wild

Questions?

Shaun CauserUrban River Creative

Twitter: @ShaunCauserLinkedIn: https://uk.linkedin.com/in/shauncauser

Email: shaun@urbanriver.comPhone: 0191 423 5688

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