Post on 23-Aug-2014
description
transcript
Internet Template
Which email clients support
video, animated GIF
& static image?
Do you know about market share of email clients?
Email clients supporting video play in the inbox
• Outlook.com, hotmail.com, live.com
(Internet Explorer, Firefox, Chrome)
• iPhone 4 (iOS 5), iPhone 4s (iOS 6),
iPhone 5 (iOS 6.1) and iPad 5.0.
• Apple mail 4, Apple mail 5, Apple mail 6
• Thunderbird
• Android devices running Honeycomb
Email Clients supporting animated .GIF and animated .PNG
• Gmail
• Yahoo! Mail
• AOL
• Lotus Notes
*These email clients don’t
support direct play of
video within the inbox.
They support 5-10
seconds animation in
the inbox.
Email Clients supporting static images
office outlook 2007, 10, 13.
• Outlook 2007
• Outlook 2010
• Android Devices running over Gingerbread
or before that.
*These email clients
don’t support direct
play of video or
animated GIF or PNG
but only static images.
Overview
Video: 67% of the all
email clients support
direct play of
embedded video in the
user inbox.
Animated .GIF: 23% of
them support animated
.GIF & animated .PNG.
Static Images: 10% of the
all email clients just
support static images.
Email Marketers Perspective
It’s been proved that Videos in the email bring enormous amount of
CTR, more engagement and higher ROI.
Given the fact that 67% of the all email clients support embedded
video play in the user inbox, the window of opportunity in video
emailing is huge than ever before.
A user is more likely to watch a 60 seconds video than to read 600
words of an email.
The video can depict the value preposition of a product or a service
very easily.
Video campaigns are the new bandwagon, an offbeat from the
regular static image mails, and hence more engaging.
What is stopping marketers to use video in their
email campaigns?
They can’t send video email campaigns because of the 30% email
clients which don’t support embedded video in their inbox, and
despite that if a video is sent to those email clients, it ends up showing
a broken video template, which can lead to losing a customer and
diminishing the brand value.
The email campaign done for video supportive email clients also
have a major drawback; when a user clicks on the video email,
he/she is redirected to the YouTube instead of the brand’s self-
created landing page which could have the great potential to
convert the leads.
Email Service Providers (ESPs) have the analytics for conventional
emails but email marketers direly need the video analytics through which they can iterate on their campaigns to increase the traffic.
So what is the solution?
Is there any solution which could automatically mold the
template to video or animated GIF according to the email
clients and devices that support it?
Is there anyway through which all the video analytics
could be monitored in real time?
Where to seek a platform that could provide you a
personalized landing page for your video instead of the
YouTube?