Post on 04-Dec-2014
description
transcript
Which luxury auto brand is winning the social media race?
Nov 3, 2013 - Nov 9, 2013
Market LandscapeLuxury Auto Brands
A demonstration of automated competitive reporting using Rival IQ
• Audi USA
• Top follower/fan counts on Twitter and Facebook
• Dominating Facebook including consistently highest engagement metrics
• Opportunity to grow audience and engagement on Google+
• Blank meta description on homepage. Worth a fix.
• BMW North America
• Small but engaged audience on Twitter and G+
• Needs to put energy into growing audience base
• Porsche (North America)
• Dominating on Google+ audience reach
• Blank meta description on homepage. Worth a fix.
Key Observations From This Landscape
* This is the only non-auto-generated slide in this deck.
As of Nov 9, 2013
Twitter Followers
Nov 3, 2013 - Nov 9, 2013
Tweet Volume
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Nov 3, 2013 - Nov 9, 2013
Retweet Volume
Nov 3, 2013 - Nov 9, 2013
Retweet Volume by Day
As of Nov 9, 2013
Twitter Followers vs. Twitter Following
As of Nov 9, 2013
Facebook Likes
Nov 3, 2013 - Nov 9, 2013
Facebook Post Volume
As of Nov 9, 2013
Facebook Talking About
Nov 3, 2013 - Nov 9, 2013
Facebook Talking About by Day
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Google+
As of Nov 9, 2013
Google+ Plus Ones
Nov 3, 2013 - Nov 9, 2013
Google+ Post Volume
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Google+ Posts
Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Google+ Posts
Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
Nov 3, 2013 - Nov 9, 2013
Google+ Post Plus One Volume
Nov 3, 2013 - Nov 9, 2013
Google+ Post Plus One Volume by Day
Nov 3, 2013 - Nov 9, 2013
Google+ Post Reshare Volume
Nov 3, 2013 - Nov 9, 2013
Google+ Post Reshare Volume by Day
Nov 3, 2013 - Nov 9, 2013
Google+ Post Volume vs.Google+ Post Plus One Volume
SEO
As of Nov 9, 2013
Homepage Title
As of Nov 9, 2013
Homepage Meta Description
As of Nov 9, 2013
Homepage Meta Keywords
As of Nov 9, 2013
Moz Domain Authority
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
As of Nov 9, 2013
Moz External Links
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
As of Nov 9, 2013
Moz Domain Authority vs. Moz External Links
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Rival IQ is Competitive Intelligence For Busy Marketers
Be the star with automated marketing reports for your company.
Try Rival IQ with our Luxury Auto Brands landscape now:
http://bit.ly/LuxuryAutoBrands_RIQ