Post on 19-Dec-2015
transcript
Whispering To Be HeardThe Art and Science of Buzz Marketing
Tour GuideJoseph Carrabis
CRO and FounderThe NextStage Companies
A Little About Your Tour Guide
"...programmable device..." and "...how a person is thinking."
NextStage Receives First Patent
WebsitesEmail Marketing
Social MediaBest Practices (50%+)
Media Planning and BuyingWord of Mouth
VideoPaid Search
Routinely provide 37%+ ROI
Yes, You Can Predict Viral Marketing
• How many individuals does the campaign need to start with (seed)?
• How fast will the campaign spread (propagation factor)?
• How will the campaign spread (vectors)? • How large a group is required to sustain the
propagation (viral burden)? • What is the campaign's goal (maintenance factor)? • How large a group is required to sustain the campaign
once the goal is achieved (threshold point)? • At what point is the campaign too successful
(saturation point)?
3 Rules for Creating Buzz
• Do you want a mobile or static audience to get a message out quickly? (trick question warning)
• Start with a general message
• Change the message every X hours or Y miles
What Are We Searching For?
1. Truth – I don’t have to agree, I have to believe
2. Meaning – Explain it so I can understand it
3. Wisdom – I won’t have to work as hard to survive
Control Your Hive
1. You control the message – upper limit on how far your message will travel and number of people that will engage with your message
2. You don’t control the message – no limits, also innovation and learning.
How Do You Herd Cats?
• Bloggers, influence and your brand • Controlling a brand conversation • Mr. Engineer? Facebook is on line 1
Summary
• Wisdom-Knowledge-Information
• Simple-Simple-Simple is the new Location-Location-Location
• Control the conversation overtly or covertly, but control it you must
• Keep them focused but not on you
Whispering To Be HeardThe Art and Science of Buzz Marketing
Tour GuideJoseph Carrabis
CRO and FounderThe NextStage Companies