White Oak White Oak PasturesPastures

Bluffton, GABluffton, GA

Harris Family Harris Family HeritageHeritage Since 1866Since 1866

55thth Generation Family Generation Family FarmFarm

Production Practice Production Practice EvolutionEvolution

White Oak Pastures- 143 YearsWhite Oak Pastures- 143 Years– 5 generation family farm5 generation family farm

•First and second generation beefFirst and second generation beef– 11STST Transition Period Transition Period

•Third and fourth generation beefThird and fourth generation beef– 22NDND Transition Period Transition Period

•Fourth and fifth generation beefFourth and fifth generation beef

White Oak Pastures White Oak Pastures ProtocolProtocol

• GrassfedGrassfed

• Raised without antibioticsRaised without antibiotics

• Raised without added hormonesRaised without added hormones

• Raised free range and free roamingRaised free range and free roaming

• Raised, fed and handled in a humane wayRaised, fed and handled in a humane way

• Born, raised, and processed in the USABorn, raised, and processed in the USA

• Not fed animal by-productsNot fed animal by-products

• Source verified by White Oak PasturesSource verified by White Oak Pastures

Labeling ProcessLabeling Process

Defining our ProductDefining our Product

• GrassfedGrassfed• All natural All natural • Free rangeFree range• Humanely raisedHumanely raised• LocalLocal• Environmentally SustainableEnvironmentally Sustainable• ArtisanArtisan• Healthy and SafeHealthy and Safe

Processing Our BeefProcessing Our Beef

August 2008August 2008

December 2007December 2007August 2007August 2007

Hiring a Plant ManagerHiring a Plant Manager• Grew up in south Florida Grew up in south Florida

on a family farm. on a family farm.

• Bachelors in Food and Bachelors in Food and Resource Economics in Resource Economics in 2006-University of Florida2006-University of Florida

• Masters Degree in Meat Masters Degree in Meat Science in May 2008Science in May 2008

• Started at WOP in May Started at WOP in May 20082008

ApprovalsApprovals• Certified HumaneCertified Humane

• Animal Welfare ApprovedAnimal Welfare Approved

• USDA Certified OrganicUSDA Certified Organic

• American Grassfed American Grassfed AssociationAssociation

• Certified Georgia GrownCertified Georgia Grown

Selling Our BeefSelling Our Beef

Marketing Our BeefMarketing Our Beef

Valuable Marketing Valuable Marketing AlliancesAlliances

Facing the ChallengesFacing the Challenges

• USDA USDA • FSISFSIS• FOOD SAFETYFOOD SAFETY• AUDITSAUDITS• PRODUCT INTEGRITYPRODUCT INTEGRITY• INVENTORY MANAGEMENTINVENTORY MANAGEMENT• ECONOMIC CONSTRAINTS OF NICHE ECONOMIC CONSTRAINTS OF NICHE

MARKETING - PROFITABILITYMARKETING - PROFITABILITY• BALANCING CATTLE PRODUCTION / BALANCING CATTLE PRODUCTION /

PROCESSING CAPACITY / SALESPROCESSING CAPACITY / SALES

SUCCESS STORY?SUCCESS STORY?

HISTORY WILL TELL US…HISTORY WILL TELL US…

Contact Information:Contact Information:

White Oak PasturesWhite Oak PasturesWill HarrisWill HarrisP.O. Box 98P.O. Box 98

Bluffton, GABluffton, GA 39824 39824

Phone: 229-641-2081Phone: 229-641-2081

Cell: 229-317-0230Cell: 229-317-0230

willharris@whiteoakpastures.comwillharris@whiteoakpastures.com

www.whiteoakpastures.comwww.whiteoakpastures.com