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Tell Your Story to Sell Your Story: Why An Outreach Plan Is Crucial for Every Non-Profit

Monica Collins

February 1, 2012

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Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

info@synthesispartnership.com

INTEGRATED PLANNING

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Affordable collaborative data

management in the cloud.

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Today’s Speaker

Monica Collins Media and Communications Consultant,

Collins Ink

Hosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars

Tell Your Story To Sell Your Story

Why a smart public outreach/communications strategy is

a necessity for every non-profit.

Not A Pointless Frill

• A media strategy connects with:

• Donors

• Decision makers

• Staffers

• Stakeholders

Start With the Elevator Speech

Do You Have A Tagline?

Communications Plan

Executive Director

Development Chief

Interested Board Members

Communications Director

Consultant

Identify Goals

• Money

• Recognition

• Renown

Elements of a Communications Plan

Target Audience

• Identify the people you want to reach

Conduct Research

• Who pays attention to you?

Develop Messages

• What do you want to say?

Produce Materials for a Rainy Day

Who Should Be In Charge??

WRITING MATTERS

Monica Collins, Collins INK Consulting, 617-248-0253, mymonicacollins@gmail.com

Monica Collins, Collins INK Consulting,

617-248-0253,

mymonicacollins@gmail.com

Pay attention to the Case of

the Rose Kennedy Greenway.

Resources for the Take Away

Link to “Dance of the Four Veils” from Non Profit Quarterly

(http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=1410:the-

dance-of-the-four-veils&catid=150:from-the-archives)

Links from clips in The New York Times

(http://www.nytimes.com/2010/05/10/business/media/10adnewsletter1.html?pagewanted=all)

and USA Today (http://yourlife.usatoday.com/mind-soul/doing-

good/kindness/post/2011/09/with-empty-soup-cans-in-hand-rhode-islanders-take-on-hunger-

this-hunger-action-month/549785/1)

about how national publications covered a local non-profit campaign

• Brochure about Monica Collins’ services

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